A new partnership marketing agreement between Tourism Victoria and WestJet Airlines is expected to give the capital region an even bigger boost when it comes to competing for convention and other non-peak season visitor business.
Paul Nursey, CEO of Tourism Victoria, said itB次元官网网址檚 all about working to become more competitive.
B次元官网网址淭ourism is a very competitive business and the conference space is really, really competitive,B次元官网网址� he said. B次元官网网址淪o having an airline partner to help give us preferential rates for our conference delegates and meeting planners, and a commitment from both parties do joint marketing in the business-to-business space, will help give us a competitive edge over every other city weB次元官网网址檙e bidding against.B次元官网网址�
Robert Dungan with joins Paul Nursey from Tourism Victoria in signing a partnership marketing agreement to bring visitors to
B次元官网网址� Victoria B次元官网网址 (@VictoriaB次元官网网址)
While conference business is already being booked for Victoria into 2022 and 2023, Nursey said the partnership and the joint marketing will begin immediately.
B次元官网网址淲hen our proposals hit the desks of our customers, itB次元官网网址檒l be better because itB次元官网网址檒l have an airline component.B次元官网网址�
The multi-faceted agreement will see the two organizations align their marketing to help each other boost business during non-peak seasons. Here in Victoria that means filling hotel rooms when they might otherwise sit empty, a strategy that has a spinoff effect for local businesses.
WestJet director of business development, Robert Dungan, said the airline also has non-peak times where it is looking at creative ways to fill seats on its planes.
B次元官网网址淚tB次元官网网址檚 looking for those opportunities with the convention market and looking for those periods where people are travelling off-peak,B次元官网网址� he said. B次元官网网址淢aybe itB次元官网网址檚 more [certain days] of the week where we can work closely together to help bring more business here on flights where we need it, and frankly the city can benefit as well.B次元官网网址�
Nursey said WestJet, which has been flying in and out of Victoria for 22 years, is a B次元官网网址済reat cultural fitB次元官网网址� for his organization. B次元官网网址淲eB次元官网网址檙e both ambitious and weB次元官网网址檙e both growth-oriented and weB次元官网网址檙e going to make it work.B次元官网网址�
He pointed out that the airline has a meetings division of its own that works with the conference business. B次元官网网址淲eB次元官网网址檝e partnered with them informally, but now weB次元官网网址檙e going to partner formally. WeB次元官网网址檙e really honoured that a big national company like WestJet has chosen to work with us; they could have chosen to work with anyone in the country.B次元官网网址�
WestJet offers direct flights from Victoria to Vancouver, Kelowna, Calgary and Edmonton and during the summer months offer four weekly non-stop flights to Toronto.
