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BԪַTake me to the black squirrelsBԪַ: Victoria cruise tourists set a record

Local shop owners noticed differences in numbers and cruise visitor trends compared to last year
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VictoriaBԪַs cruise ship terminal had a busy year. (Black Press Media file photo)

Despite three fewer ships arriving in Victoria this year compared with 2022, cruise visitor records were once again broken and the local economy benefitted.

Cruise season, running April to October, saw 26-per-cent more cruise visitors due to higher ship occupancy BԪַ that translates to 970,000 cruise visitors.

BԪַWe definitely found it busier than last year. We had a lot more customers and our sales were a lot higher,BԪַ said Chantal Chau, retail operations manager of MurchieBԪַs Fine Tea & Coffee, an establishment that has been in Victoria since 1894.

BԪַBecause MurchieBԪַs as a brand itself is quite well known in the tourist community and I believe most cruise ships actually do recommend people stop in BԪַ in that sense, it is quite essential to us,BԪַ she added.

Alexya Skrlac, operational manager at VictoriaBԪַs Ice Cream Shoppe on Government Street also found it busier this year compared to last year, but did notice some other changes.

BԪַIt was definitely a much busier year. I did notice people were more cautious with their money,BԪַ she said. BԪַNot saying it wasnBԪַt a good year BԪַ but we werenBԪַt selling [per customer] what we would normally sell.BԪַ

Skrlac also found that cruise ship passengers were coming in at later times than in previous years, partly due to ships slowing down in Strait of Juan de Fuca for southern resident killer whales and ships offering shorter times off the boat.

BԪַThe cruise ships were coming in a lot later at night,BԪַ she added. BԪַNot a lot of day cruises, which did affect [our numbers]. Normally theyBԪַd come in at five p.m. but they were coming in at 8:30/9 p.m. BԪַ we did stay open til 11 and our last hour was probably the busiest it would be for the whole day. Not a lot of other shops were open (at that time).BԪַ

A 2019 Economic Impact Study found the Victoria Cruise Terminal at the Breakwater District the busiest cruise ship port in all of Canada, generating approximately $143.5 million into VictoriaBԪַs economy. Each passenger spends an average of $86 in Victoria, contributing to approximately $23.7 million on tours and local transportation, $14.6 million on retail goods and $6.7 million on food and beverages.

Lindsay Gaunt, GVHABԪַs director of cruise development said that strong demand for cruising to Alaska makes Victoria a popular port of choice.

Jonathan Brenneman, a pedicab driver in Victoria, said cruise ship passengers typically liked to go to the Inner Harbour, the Empress, the Royal Gardens, Beacon Hill Park and Chinatown. But there were some other what he found surprising requests.

BԪַMore occasionally they wanted to hear ghost stories and visit haunted houses. You had Americans with really random requests like BԪַI hear you have black squirrels, take me to the black squirrels!BԪַ And then, of course, there is a small subset of the population who, for some reason, feel like any trip to Canada must contain an obligatory pilgrimage to Tim Hortons,BԪַ he said.

The 2023 cruise season wraps up on Oct. 29.

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MurchieBԪַs customers are lined up at 4 p.m. on a Wednesday afternoon, with cruise ship seasonBԪַs end on the horizon. (Samantha Duerksen/BlackPress Media)


Sam Duerksen

About the Author: Sam Duerksen

Since moving to Victoria from Winnipeg in 2020, IBԪַve worked in communications for non-profits and arts organizations.
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