Royal Roads University students plan to hold a flash-mob style protest at the intersection of Trans Canada Highway and McKenzie Avenue during evening rush hour next week.
Completing a final project in a professional communications class, the group of five hope to recruit at least 100 people to participate in their BԪַCrawlture Jam,BԪַ crawling on their hands and knees through the intersection while the event is captured on video.
The RRU students will use the footage in a documentary about culture jamming, a form of activism that uses irony to inspire people to question the status quo.
BԪַWe hope drivers see us and make the connection between what weBԪַre doing and what theyBԪַre doing everyday in the Colwood Crawl,BԪַ organizer Erin Richards said.
BԪַIf (drivers) think we look stupid, they can look in their rearview mirror and see all the people behind them crawling through traffic twice a day.BԪַ
On the pedestrian overpass west of the McKenzie intersection, the students will hang a banner that reads BԪַStop crawling and stand upBԪַ in hopes of encouraging people to change their commuter ways.
BԪַWeBԪַre not attached to any particular cause BԪַ weBԪַre not calling for an overpass or improved transit,BԪַ Richards said. BԪַWeBԪַre just raising the issue, asking people to notice how absurd it is, and leaving them to find their own solution.BԪַ
The group plans to spend about 15 minutes at the intersection, crawling legally through the pedestrian crossings as the walk signal permits.
BԪַWe hope we donBԪַt totally enrage any drivers,BԪַ Richards said. BԪַWe want to make them smile, and think.BԪַ
To participate in the event meet July 6 outside St. JosephBԪַs Church Hall (785 Burnside Rd) at 5 p.m. The group will start crawling the intersection at 5:30 p.m. sharp and disperse shortly afterward.
The finished documentary, about 10 minutes long, will include interviews with authorities on culture jamming and will be available free on YouTube.
For more information and updates, RSVP to the Facebook event BԪַCrawlture JamBԪַ or follow @crawlturejam on Twitter.
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