In this day and age marketing is simple and complex all at the same time. We know social media is a tool with the ability to transcend audiences and build a brand, but how does one use the full power of their feeds?

Social Media Camp (SMC) is returning to Victoria for the 10th year with hundreds of marketers live and in person ready to connect you with the answer.

While social media can be daunting for some and annoying for others, Paul Holmes, co-producer of the event, says itB次元官网网址檚 important people stay engaged online to help foster not only a better business, but a better world.

B次元官网网址淪ocial media has lots of aspects to it that can create these negative experiences, so I think there has to be broader conversation,B次元官网网址� he says. B次元官网网址淭here are people who say IB次元官网网址檓 going to get off Facebook or Twitter and I donB次元官网网址檛 think thatB次元官网网址檚 the solution because if you abandon the platforms because theyB次元官网网址檙e too negative then all thatB次元官网网址檚 going to be left is negative.B次元官网网址�

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This yearB次元官网网址檚 event themes centre around making money online, building a community and using social media for social good.

B次元官网网址淣o question, social media has revolutionized communications B次元官网网址� so when we have Social Media Camp weB次元官网网址檙e not going to ignore the negative impacts but weB次元官网网址檙e going to obviously talk about the positives as well B次元官网网址� connecting people from around the world around important causes,B次元官网网址� says Holmes.

For all entrepreneurs, small business owners and marketing managers who use social media to sell goods and services, SMC pulls together social moneymaking techniques while teaching you how to leverage your online connections. The camp also offers B次元官网网址榓ctionableB次元官网网址� tips from more than 40 of the worldB次元官网网址檚 foremost professionals specializing in building community through social media. Finally social good is any action that provides a measurable benefit, from increasing awareness to crowd funding for a social project B次元官网网址� SMC has you covered.

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B次元官网网址淚nterestingly the message we shared in 2010, when we had our first event, was just get out there, put out some content and see what happens B次元官网网址� and for 2010 that was pretty good advice,B次元官网网址� says Holmes. B次元官网网址淭he problem is weB次元官网网址檙e not in 2010, weB次元官网网址檙e in 2019 and social media has become the most measurable platform for marketing ever.B次元官网网址�

Along with the strategies and techniques attendees will learn, SMC also offers a unique coaching experience attendees can sign up for to help navigate the teachings from the camp.

B次元官网网址淚f youB次元官网网址檙e a small non profit B次元官网网址� you need to spread the word about your cause, you need to raise funds and keep your community engaged B次元官网网址� you can do that with the tools that are available,B次元官网网址� says Holmes. B次元官网网址淎nd the way you would have done that five years ago is very different from how you would do that now.B次元官网网址�

Social Media Camp takes place at the Victoria Conference Centre on April 25 and 26 with speakers such as Mari Smith B次元官网网址� dubbed the Queen of Facebook B次元官网网址� Zack Nelson from JerryRig Everything, Rand Fishkin, founder of SparkToro and Scott Stratten the president of UnMarketing.

B次元官网网址淲e have an absolute solid lineup [of speakers] so itB次元官网网址檚 going to be literally the best year weB次元官网网址檝e ever had in terms of speaker quality,B次元官网网址� says Holmes.

Tickets to the two-day international event are $599 and can be purchased online at .

kendra.crighton@blackpress.ca