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BԪַSlap in the faceBԪַ: FreelandBԪַs Disney Plus comment made her a villain, records show

Records show commenters felt the ministerBԪַs attempt to blend in missed the mark

Once upon a time, Chrystia Freeland attempted to relate to CanadiansBԪַ cost-of-living concerns with a personal anecdote BԪַ and it didnBԪַt produce a fairy-tale ending.

BԪַI personally, as a mother and wife, look carefully at my credit card bill once a month, and last Sunday I said to the kids, BԪַYouBԪַre older now. You donBԪַt watch Disney anymore. LetBԪַs cut that Disney Plus subscription,BԪַBԪַ Freeland told Global BԪַ in an interview that aired on Nov. 6.

She went on to say: BԪַI believe that I need to take exactly the same approach with the federal governmentBԪַs finances, because thatBԪַs the money of Canadians.BԪַ

Maybe Freeland meant to show that managing a $430-billion budget is not all that different from handling a household one.

But as word of the clip spread throughout the land, and was viewed nearly a million times in just a couple of days, so did outrage.

Emails sent to her office and obtained by The Canadian Press under access-to-information law show that FreelandBԪַs attempt to connect with Canadians made her a villain to thousands.

BԪַThis advice is about as wise as boomers telling younger folks if only they skipped the avocado toast then they could afford a house,BԪַ said one person. The names of the senders are redacted in the documents.

Some commenters felt the ministerBԪַs attempt to blend in missed the mark, like when Princess Jasmine visited the market in BԪַAladdinBԪַ and encountered a less-royal way of life.

Messages accused Freeland of being BԪַsmug,BԪַ BԪַelitist,BԪַ BԪַcluelessBԪַ and BԪַentitled.BԪַ

One person accused her of underestimating the platformBԪַs offerings. BԪַThere is more than just Disney movies on Disney Plus, so you are actually depriving your children of the things their friends might watch.BԪַ

The person added that Freeland was doing so BԪַwhen we all know you can easily afford that.BԪַ

Federal cabinet ministers will earn just over $289,000 this year. The median household income in Ontario in 2020 was $79,500, according to Statistics Canada.

Someone wrote to say theyBԪַd already cut Disney Plus and wanted to know how to BԪַcancel my portion of the CBC subsidy.BԪַ CBCBԪַs $1.2 billion in government funding in 2022 works out to about $30 per Canadian per year.

Others were less sarcastic, noting that BԪַpoverty is not a choice.BԪַ

One email urged the government to better manage inflation.

BԪַIf you are out of ideas on how I do this, might I humbly suggest your office consider a more aggressive approach to regulating the skyrocketing profits in the grocery industry?BԪַ

Another writer, who described herself as a single mother on disability, said that she sometimes goes without food to ensure that her 10-year-old son doesnBԪַt.

BԪַThat was an absolute slap in the face to people who are truly struggling,BԪַ she wrote.

BԪַLike I tell my son: You need to think before you speak.BԪַ

One would-be knight in shining armour did come to FreelandBԪַs defence, emailing to say they, too, had cut out TV channels BԪַ along with beauty treatments, travel and cellphones, among other things.

They argued: BԪַInflation means lifestyles must be changed!BԪַ

Staff in the Finance Department did a social media scan on Nov. 7, the day after FreelandBԪַs series of interviews about the fall economic statement.

Over two days, there were 13,000 mentions of Freeland and Disney Plus, and BԪַcoverage was predominantly negative,BԪַ an official in charge of media monitoring wrote in an email.

A word cloud graphic attached to the email showed the phrases BԪַtone-deafBԪַ and BԪַhigh inflationBԪַ featured prominently.

Freeland walked back her remark the next day, telling reporters that BԪַLike other elected federal leaders, I am paid a really significant salary, and I know that that puts me in a really, really privileged position.BԪַ

Her office did not respond to questions this week about the feedback she received, instead pointing to her comments in the Nov. 7 press conference.

BԪַSarah Ritchie, The Canadian Press

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