ColwoodB次元官网网址檚 iconic Hatley Castle has been rebuilt with digital building blocks as Royal Roads University refreshes its image to better reflect modern times.

The new look has been in the works for about two years. The need for change was driven by the reality of what the school is in this day and age.

B次元官网网址淚 think the tag line as of (Monday) B次元官网网址� CanadaB次元官网网址檚 University for Working Professionals B次元官网网址� wasnB次元官网网址檛 really relevant (to the realities of the current school),B次元官网网址� said Catherine Riggins, director of branding, marketing and recruitment at RRU, after the new look and tag line B次元官网网址� Life Changing B次元官网网址� was unveiled Tuesday.

A statement by RRU said the B次元官网网址渦niversityB次元官网网址檚  learning model allows work and life to co-exist, and the personalized admission process takes into account attributes that other institutions may overlook.B次元官网网址�

The pixels coming off iconic Hatley Castle in the new look  play on the what the schoolB次元官网网址檚 marketers says is a juxtaposition between traditional and online learning.

B次元官网网址淚 hope that (the public) see this as truly an attractive brand,B次元官网网址� Riggins said. B次元官网网址淚t really is what our alumni are saying about us.B次元官网网址�

editor@goldstreamgazette.com