The Royal Canadian Legion says a new partnership with e-commerce giant Amazon is helping boost its veteransB次元官网网址� fund, and will hopefully expand its donor base in the digital world.

Since the Oct. 25 launch of its Amazon.ca storefront, the legion says it has received nearly 10,000 orders for poppies.

Online shoppers can order lapel poppies on Amazon in exchange for donations or buy items such as B次元官网网址淲e RememberB次元官网网址� lawn signs, Remembrance Day pins and other accessories, with all proceeds going to the legionB次元官网网址檚 Poppy Trust Fund for Canadian veterans and their families.

Nujma Bond, the legionB次元官网网址檚 national spokesperson, said the organization sees this move as keeping up with modern purchasing habits.

B次元官网网址淎s the world around us evolves we have been looking at different ways to distribute poppies and to make it easier for people to access them,B次元官网网址� she said in an interview.

B次元官网网址淭his is definitely a way to reach a wider number of Canadians of all ages. And certainly younger Canadians are much more active on the web, on social media in general, so weB次元官网网址檙e also engaging in that way.B次元官网网址�

Al Plume, a member of a legion branch in Trenton, Ont., said the online store can also help with outreach to veterans who are far from home.

B次元官网网址淔or veterans that are overseas and are away, (or) canB次元官网网址檛 get to a store they can order them online, itB次元官网网址檚 Amazon.B次元官网网址� Plume said.

Plume spent 35 years in the military with the Royal Engineers, and retired eight years ago. He said making sure veterans are looked after is his passion.

B次元官网网址淚B次元官网网址檝e seen the struggles that our veterans have had with Veterans Affairs B次元官网网址� and thatB次元官网网址檚 why I got involved, with making sure that the people get to them and help the veterans with their paperwork.B次元官网网址�

But the message about the Amazon storefront didnB次元官网网址檛 appear to reach all of the legionB次元官网网址檚 locations, with volunteers at Branch 179 on VancouverB次元官网网址檚 Commercial Drive saying they hadnB次元官网网址檛 heard about the online push.

Holly Paddon, the branchB次元官网网址檚 poppy campaign coordinator and bartender, said the Amazon partnership never came up in meetings with other legion volunteers and officials.

B次元官网网址淚 work at the legion, I work with the Vancouver poppy office and I go to the meetings for the Vancouver poppy campaign B次元官网网址� which includes all the legions in Vancouver B次元官网网址� and not once has this been mentioned,B次元官网网址� she said.

Paddon said the initiative is a great idea, but she would like to have known more about it.

The legion also sells a larger collection of items at