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Queen Alexandra foundation rebrands

ChildrenB次元官网网址檚 Health Foundation of Vancouver Island begins next chapter
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Ron Hewitt

WhatB次元官网网址檚 in a name?

A great deal, according to the newly named ChildrenB次元官网网址檚 Health Foundation of Vancouver Island, formerly called the Queen Alexandra Foundation for Children.

The foundation announced the change to a large crowd at the West Shore Child, Youth and Family Centre on Wale Road in Colwood on Wednesday, Oct. 3.

Among those attending were Pacific Centre Family Services Association executive director Mitizi Dean, local fundraiser Jeneece Edroff and minister of community, sport and cultural development Ida Chong.

The name change comes as a desire to reflect of the foundationB次元官网网址檚 increasing role in helping families throughout Vancouver Island and the Gulf Island, and to expand the foundations association beyond one facility.

B次元官网网址淲hat we recognized is that the work we are doing has changed over the years, we werenB次元官网网址檛 just associated with one hospital site anymore,B次元官网网址 president and chief executive officer Ron Hewitt said. B次元官网网址淭his name now tells what we really do. The name has caught up with our mandate.B次元官网网址

The name is intended to more accurately reflect the role of the organization, Hewitt said. As the services provided by the foundation help people from throughout Vancouver Island and the Gulf Islands, the name is intended to be more inclusive and broad.

B次元官网网址淧eople from up Island are the ones most served,B次元官网网址 Hewitt said. B次元官网网址淭hey come here and when theyB次元官网网址檙e here they appreciate it, they go back to their communities and talk about their experiences and say B次元官网网址榳e have to help support that.B次元官网网址橞次元官网网址

With the broader name it is hoped more donors will come forward from up Island The potential for expansion is also there, Hewitt said, but those are all future considerations.

B次元官网网址淲eB次元官网网址檝e achieved so much in the 90 year history of this organization,B次元官网网址 Hewitt said. B次元官网网址淭oday weB次元官网网址檙e opening a new chapter in our story of supporting children and youth.B次元官网网址

Rob DoucetteB次元官网网址檚 family received help from the foundation after their twins were born. Now 17 months old, the two children were at the announcement wearing  T-shirts with the foundationB次元官网网址檚 new logo.

B次元官网网址淚tB次元官网网址檚 a classy organization, so itB次元官网网址檚 not surprising that theyB次元官网网址檝e chosen to go this route and itB次元官网网址檚 a win-win for everybody,B次元官网网址 Doucette said.

B次元官网网址淭his is the least we can do to give back to the foundation because theyB次元官网网址檝e been so excellent to our family.B次元官网网址

Assurances were made that the foundation will continue its commitment to Queen Alexandra Centre for ChildrenB次元官网网址檚 Health and all the other work it does.

 





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