Informing the public, one pair of leggings at a time.
ThatBԪַs what a Langford entrepreneur hopes to do with her line of BԪַwearable, authentic Indigenous artBԪַ that will be featured on CBCBԪַs DragonsBԪַ Den in a couple of weeks.
Shar Wilson will be making her DragonsBԪַ Den debut on Nov. 22 with her clothing company, Finawear.
Wilson lives in Langford now but is originally from Gitxsan Territory in northern B.C.
She used to work in finance with various First Nations organizations but everything changed for her in 2009 when she lost her 17-year-old son in a car crash.
BԪַWhen I lost him my life ended pretty much,BԪַ Wilson said. BԪַIt didnBԪַt make sense that my son wasnBԪַt there.BԪַ
About three years later, Wilson said she saw frog flip flops that she was drawn to because she is from the frog tribe.
READ MORE: Sooke fudge company on DragonBԪַs Den Nov. 2
BԪַIBԪַd never seen anything with our crests on it,BԪַ Wilson said.
Wilson spent the last of her money buying the flip flops and posted them on Facebook to sell them. She said they sold right away and that led to her first business, Shop With Shar.
However, Wilson said she noticed many of the products she was selling were not made in Canada and that the art did not look the way she thought it should.
BԪַThatBԪַs when the business part of my brain started kicking in and I said well why donBԪַt I do this myself?BԪַ Wilson said.
She taught herself how to use various computer programs, purchased printers and cutting machines and taught herself how to make the products.
BԪַI got all these designs, ordered my first set of clothing in February BԪַ flew to Toronto in April and pitched for the Dragons,BԪַ Wilson said. BԪַIt was very intimidating for me BԪַ IBԪַm just a little reserve girl, I never left B.C.BԪַ
Wilson said she hopes people from all backgrounds can wear her products.
BԪַThe whole point is to inform people and change their minds and help them understand the difference between cultural appropriation and cultural appreciation,BԪַ Wilson said. BԪַIBԪַd love anybody to wear Finawear because they know who the artist is, where IBԪַm from and if they wanted to, they can find the story on the art. ThatBԪַs cultural appreciation.BԪַ
READ MORE: Langford entrepreneur marches into the DragonsBԪַ Den
Wilson said she has been busy designing and honing her skill since she pitched to the dragons. She built a website to sell her products and is now planning to connect with other Indigenous artists to help promote their work as well. She said she hopes to feature them on her website so people can buy authentic work.
BԪַIBԪַm all for promoting other First Nations artists BԪַ spreading their work around BԪַ thatBԪַs what I want to do,BԪַ Wilson said. BԪַThereBԪַs enough to go around BԪַ as Indigenous artists a lot of times we come from a place of lack so we donBԪַt believe that BԪַbut thereBԪַs enough to boost each other up.BԪַ
So far, Wilson said she has sent her products to places in Canada and also internationally to cities like Chicago and Athens.
Wilson said her friends and family are very excited to see the episode. She will be holding a viewing party at the Legion in Langford so they can all watch it together.
The viewing party will be held on Thursday, Nov. 22, from 6:30 to 10 p.m. at 761 Station Ave.
shalu.mehta@goldstreamgazette.com
Like us on Facebook and follow us on