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Oak Bay man designer behind CanucksBԪַ retro jersey

Jeremie White was 20 years old when he told Canucks assistant GM Brian Burke he had a design
13193826_web1_180820-VNE-CanuckJersey
Jeremie White designed the jerseys the Canucks wore from 1989-1997. These two jerseys hang in WhiteBԪַs home, they were part of his payment for doing the design in 1989. The design has been nominated as the BԪַretro jerseyBԪַ the Canucks will wear sporadically in their 50th anniversary season, from 2019-2020. File contributed.

Jeremie White blames his former naiveté for landing a deal with the Canucks to design their jerseys in 1989.

At the time, White was a 20-year-old design student at Capilano College in North Vancouver who heard the then assistant general manager, Brian Burke, complain about the BԪַpuke yellowBԪַ home jerseys on a radio show.

So, White called BurkeBԪַs office again, and again and again saying he had some designs.

BԪַI was still living at home going to college, and heard my mom call down BԪַBrian Burke is on the phone,BԪַBԪַ White recalls. BԪַItBԪַs one of the more odd experiences in my life.BԪַ

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White had designed hockey masks and team jerseys for fun since he was a kid, but never thought heBԪַd get a chance to take it to the big leagues. But, he found himself in an office with Burke, who liked the designs and, after making a few suggestions, set him up with the Canucks general manager, Pat Quinn.

BԪַAs a 20-year-old I was pinching myself, because, seriouslyBԪַ the super boss of the Canucks!BԪַ White says.

After working together, Quinn and White came up with the famous black, red, white and gold design that represented the team for eight years, from 1989 to 1997. The design became fondly known as BԪַthe flying skateBԪַ or BԪַthe plate of spaghetti,BԪַ and was sported by the team in the 1994 Stanley Cup finals.

Jeremie White designed the jerseys the Canucks wore from 1989-1997. They've now been nominated as the "retro jersey" the Canucks will wear sporadically in their 50th anniversary season, from 2019-2020. File contributed.

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BԪַThatBԪַs the primary reason I think that people are so fond of the jersey,BԪַ White says. BԪַTheyBԪַre aggressive colours and just fond memories of a good team making a good run.BԪַ

The design was such a fan favourite that it was recently voted to be the CanucksBԪַ retro jersey in their 50th anniversary year, coming up in the 2019-2020 season. It was up against two other designs, but won an overwhelming majority with over .

BԪַItBԪַs incredible, itBԪַs really cool to see how a design can resonate after so many years and transcend so many different things,BԪַ White says.

White continues to work in design, acting as the design director for Suburbia Studios in Saanich, and freelancing sports-themed art from his home in Oak Bay.

When asked how he feels about his approach to the Canucks almost 30 years ago, White laughs.

BԪַI always tell my kids now, the beauty is to be bold,BԪַ he says. BԪַGo out and try to pursue whatever youBԪַre interested in. DonBԪַt fear rejection.BԪַ

To see more of WhiteBԪַs work, you can head to

nicole.crescenzi@vicnews.com

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