The Molson Coors family has set down roots in B.C. with its spanking-new Fraser Valley brewery at Chilliwack, and that fact is now reflected on the labels.
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ItB次元官网网址檚 just one word added to the fine print, but Chilliwack officials are chuffed.
B次元官网网址淚tB次元官网网址檚 frickinB次元官网网址� wicked,B次元官网网址� Mayor Ken Popove said. B次元官网网址淲ith the footprint of the plant being square in the middle of our city, it only makes sense that weB次元官网网址檇 be seeing B次元官网网址楥hilliwackB次元官网网址� on the labels.B次元官网网址�
Product packaging coming off the presses now for Molson Canadian has B次元官网网址淐hilliwackB次元官网网址� emblazoned on the side of beer cans and exterior wrapping to recognize this new chapter.
B次元官网网址淎 very formal and exciting marker of our new roots in Chilliwack can be found proudly printed on new Molson Canadian exterior packaging and cans,B次元官网网址� said James Hall, marketing manager for Molson Canadian.
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The inclusion of B次元官网网址淐hilliwackB次元官网网址� is right alongside major Canadian brewing cities like Toronto, Montreal, Moncton, and St. JohnB次元官网网址檚.
B次元官网网址淚t will become a source of community pride for some people just to see the Chilliwack name on the labels and cans,B次元官网网址� Brian Coombes, president of Chilliwack Economic Partners Corporation (CEPCO) pointed out.
B次元官网网址淔or Chilliwack to now have this connection to Molson Coors, an iconic Canadian company, is pretty neat, and to have a city of ChilliwackB次元官网网址檚 size mentioned alongside major cities like Toronto and Montreal, is certainly positive from CEPCOB次元官网网址檚 perspective,B次元官网网址� Coombes said.
The new Molson Canadian packaging is actually part of a decisive shift in the visual identity of the brand.
B次元官网网址淚nspired by the actions and ethos of founder John Molson, seven generations of family brewing, and 233 years of history, all brands stewarding the Molson family name (Canadian, Dry, Export, and Cold Shots) will visually unify under the logo,B次元官网网址� according to Hall. B次元官网网址淓very element of the new look, upcoming campaign, and programming pays tribute to MolsonB次元官网网址檚 proudly Canadian roots, marking the beginning of a new chapter in living our legacy.B次元官网网址�
jfeinberg@theprogress.com
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