A new look will be waving from the skies above the city hall courtyard.

Although not everyone saluted the new creation, a majority of city council voted in approval May 10 of a new design for the Salmon Arm flag.

City staff provided five samples of potential designs, all variations on a theme, with a recommendation to choose the one with the white background. The printing on the flag included the Salmon Arm wordmark B次元官网网址� B次元官网网址楽almonB次元官网网址� in orange and B次元官网网址楢rmB次元官网网址� in teal, with B次元官网网址楽mall city, big ideasB次元官网网址� printed in smaller teal letters below.

Rob Niewenhuizen, the cityB次元官网网址檚 director of engineering and public works, outlined how in 2017, 12 local organizations, including the City of Salmon Arm, came together to form a brand leadership team to work on a community brand and marketing strategy.

His report stated B次元官网网址渨ith the common goal of attracting new talent and investment, the team worked with a consultant to draw out Salmon ArmB次元官网网址檚 competitive advantages and our unique and authentic story.B次元官网网址�

In October 2018, council voted unanimously in support of the B次元官网网址楽mall city, big ideasB次元官网网址� brand, and staff were told to gradually change over to the new branding.

The flagB次元官网网址檚 turn has arrived.

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The Salmon Arm Economic Development SocietyB次元官网网址檚 samples were based on the cityB次元官网网址檚 branding guidelines. They included three versions similar to the white one recommended: an B次元官网网址業da blueB次元官网网址�, an orange, and a light blue B次元官网网址楲akeshoreB次元官网网址� background, with the same words displayed in the foreground. A fifth sample had an orange background with the wording placement switched. B次元官网网址楽mall city, big ideasB次元官网网址� was larger with B次元官网网址楽almon ArmB次元官网网址� smaller as the tagline.

Staff noted bright colours usually fade more quickly, so the white background was the option of choice.

The outgoing Salmon Arm flag also featured a white background, but the words B次元官网网址楽almon ArmB次元官网网址� were written rather than printed, and a blue oval above the name displayed a stylized lake and mountain, with sunshine peeking from behind the mountain.

Couns. Sylvia Lindgren and Tim Lavery were opposed to the new design.

B次元官网网址淚 wanted a flag that said something about what a great place it was for people and families and community and recreation, and I think weB次元官网网址檙e getting a flag that says, B次元官网网址榦pen for business,B次元官网网址橞次元官网网址� Lindgren remarked.

Lavery said heB次元官网网址檚 been a full supporter of the branding process, with a substantial portion of his clothing bearing the branding. But he thinks the flag message should be broader.

B次元官网网址淭o my mind, broader ideas represent Indigenous heritage, Shuswap Lake, Mount Ida, and the reasons weB次元官网网址檙e all here.B次元官网网址�

He said he sees the new design as a well-intentioned corporate logo that doesnB次元官网网址檛 have a place on the city flag.

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Coun. Louise Wallace Richmond noted the cityB次元官网网址檚 outgoing flag is also the brand-mark on a white background. She said she sees the change as updating the brand-mark.

B次元官网网址淚t is a conversation piece, it is an invitation, it is not colonial, it is not territorial, it is about ideas and acceptance and inclusion and I will very much support this.B次元官网网址�

Coun. Kevin Flynn said he is frustrated by comments about not enough public input and described the new flag as a community branding, not a corporate one.

B次元官网网址淚 think to ignore the research, the significant public input, the professionals coming up with the branding and the logo, it doesnB次元官网网址檛 make sense.B次元官网网址�

Mayor Alan Harrison said flags have changed over the years and the new one is similar in style to those of other smaller communities.

He added: B次元官网网址淔lags are kind of personal things. ItB次元官网网址檚 not surprising we have differences of thoughtsB次元官网网址�B次元官网网址�