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LululemonBԪַs diversity and inclusion efforts missing the mark says founder

Chip Wilson says people in recent company adds look BԪַunhealthy,BԪַ BԪַsicklyBԪַ and BԪַnot inspirationalBԪַ

Lululemon Athletica Inc.BԪַs founder has criticized the Vancouver-based apparel companyBԪַs diversity efforts in a new interview.

In an article published this week by Forbes, Chip Wilson shares his distaste for LululemonBԪַs BԪַwhole diversity and inclusion thingBԪַ and says the people the company is using in its ads are BԪַunhealthy,BԪַ BԪַsicklyBԪַ and BԪַnot inspirational.BԪַ

Wilson adds that he feels Lululemon is trying to be like the Gap by wanting to be everything to everybody. He thinks the company should be clear it doesnBԪַt want certain customers visiting the business.

Lululemon declined to comment on WilsonBԪַs remarks.

Wilson previously attracted controversy in 2013, when he told Bloomberg some womenBԪַs bodies donBԪַt work for the companyBԪַs products after Lululemon pulled some of its yoga pants from shelves over concerns they were too sheer.

Wilson, who started Lululemon in 1998, eventually stepped down from the company and relinquished his board seat but remains a shareholder.

Wilson now spends his time on real estate and private equity investments along with pushing for a cure for facioscapulohumeral muscular dystrophy, a disorder he has been diagnosed with.

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