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Kettle campaign bell ringers now allowed in front of liquor stores across B.C.

Liquor Distribution Branch reverses decision, will welcome Salvation Army
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The Salvation Army kettle campaign will once again be seen in front of BC Liquor stores. (The B次元官网网址 files)

Jingling bells will once again be heard in front of liquor stores across the province, as the BC Liquor Distribution Branch has reversed an earlier decision that was blocking the Salvation Army kettle campaign from the front of their stores.

B次元官网网址淒ue to the potential for short-notice hardship on The Salvation ArmyB次元官网网址檚 holiday-timed fundraising efforts, we have decided to allow the kettle campaign to proceed outside BC Liquor (BCL) stores,B次元官网网址 said a press release from LDB.

B次元官网网址淲e have welcomed The Salvation Army kettle campaign outside BCL for many years.B次元官网网址

Stuart Richardson, a retired school principal who is the Christmas kettle coordinator for Maple Ridge and Pitt Meadows, was one of the Salvation Army staffers who voiced their disappointment at being blocked from the stores last week.

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Monday afternoon, learning of the LDBB次元官网网址檚 change of heart was like an early Christmas present for him.

B次元官网网址淭hatB次元官网网址檚 fantastic. I think thatB次元官网网址檚 really great,B次元官网网址 said Richardson. B次元官网网址淚 really appreciate theyB次元官网网址檝e changed their minds.B次元官网网址

The LDB said its decision to limit fundraising efforts had been made because there were two other donation campaigns underway in their stores B次元官网网址 Food Banks BC and Share-a-Bear. They did not want to overwhelm customers.

BCL is running an in-store fundraising campaign in support of Food Banks BC throughout the holiday period. A concern was the Food Bank campaign would suffer if people had already made a donation to the kettle campaign outside of stores. To date, the LDB has raised more than $2.75 million in support of food banks throughout B.C. since beginning its partnership with Food Banks BC in April 2020, said the release.

B次元官网网址淗aving said that, recognizing the short-notice, we do not want to create hardship for The Salvation Army and will welcome them outside BCL stores this holiday season,B次元官网网址 said the press release.

Richardson said heB次元官网网址檚 going to need more bellringers doing two-hour volunteer shifts. Last year, the kettle campaign in Ridge Meadows raised $138,000, and this year the goal is $200,000, due to the increased need.

B次元官网网址淲eB次元官网网址檒l be close,B次元官网网址 said Richardson of meeting that goal.

But he will need more volunteers, and they can call him at 604-838-9813 or email RMKettles@salvationarmy.ca

The kettle campaign is synonymous with charitable giving, has been running for more than a century across North America, and were first seen in Canada in 1903, in Toronto.

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Neil Corbett

About the Author: Neil Corbett

I have been a journalist for more than 30 years, the past decade with the Maple Ridge-Pitt Meadows B次元官网网址.
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