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Feds launch ad campaign urging social distancing, hygiene during COVID-19 crisis

The 15-second ads B次元官网网址 two in English and two in French B次元官网网址 zero in on the two main things

The federal government is launching a $30-million national ad campaign Monday to urge every Canadian to do their bit to help prevent the spread of the deadly COVID-19 virus.

The advertisements, featuring CanadaB次元官网网址檚 chief public health officer, Dr. Theresa Tam, are to air starting Monday on television, radio and in print and will run until at least the end of April.

The 15-second ads B次元官网网址 two in English and two in French B次元官网网址 zero in on the two main things each individual can do to curb the spread of the virus: personal hygiene and social distancing.

In one, Tam advises everyone to avoid crowded places, avoid non-essential travel and stay home as much as possible; and, if they may have been exposed to COVID-19, to self-isolate.

In the other, she reminds Canadians to protect themselves and others, especially those with pre-existing medical conditions and older people, by practising good hygiene: frequent hand washing, not touching your face, coughing or sneezing into your arm and staying home as much as possible.

The ads are being launched as several provinces have begun warning of fines and even jail time for people who ignore orders to keep at least two-metres distance from other people and isolate themselves at home for 14 days if theyB次元官网网址檝e just returned from another country.

B次元官网网址淐OVID-19 is a serious public health threat,B次元官网网址 Tam says in one of the ads. B次元官网网址淎ll Canadians must act now to reduce the spread.B次元官网网址

B次元官网网址淲hen you take care of yourself, you take care of others.B次元官网网址

In the other ad, she concludes with this message: B次元官网网址淣ow is the time to act but we must act together.B次元官网网址

READ MORE:

The Canadian Press


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