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Downtown Victoria Business Association believes in the value of Christmas lights

The general public have mixed feelings after city council motioned to reevaluate decoration costs
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The DVBA thinks Christmas lights are a valuable use of public money. (File photo)

The Downtown Victoria Business Association (DVBA) says Christmas lights are a vital part of the downtown core in the winter season.

B次元官网网址淒ecorating downtown during Christmas is really important for creating a warm and inviting space for people to come and visit, which is important for our small local businesses,B次元官网网址 said Jeff Bray, executive director of the DVBA.

Last week city council passed a motion to re-evaluate the spending on winter decorations, particularly those with potential religious connotations such as Christmas trees, poinsettias and Santa Claus. The motion was put forward by Coun. Ben Isitt, who said that the city should look into making the decorations more inclusive.

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B次元官网网址淲eB次元官网网址檝e never had a negative response from the public, and actually the response is the opposite in that people want to see more,B次元官网网址 Bray said. B次元官网网址淲e certainly are very sensitive to any overt religious icons, but in terms of lights around trees and these things, we donB次元官网网址檛 think thereB次元官网网址檚 been an issue identified by the public.B次元官网网址

One of the most prominent displays up for debate is the Christmas tree decorated in Centennial Square, adjacent to City Hall. While the tree belongs to the city, the lights themselves actually belong to the DVBA, who put them up with the CityB次元官网网址檚 permission. The city also fronts the cost to rent a crane to get the lights to the top of the tree.

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The city is also responsible for street lamps and banners, but many other groups contribute to the downtown seasonal ambiance, including local businesses, the DVBA, the Greater Victoria Harbour Authority and major property owners. Based on the public response, these entities will likely continue to decorate as per usual.

B次元官网网址淣obody has come in and complained about holly to me, so I donB次元官网网址檛 know how holly or poinsettias or lights around a tree is itself a problem,B次元官网网址 Bray said. B次元官网网址淭hose are seasonal displays that lots of people put up in their homes and businesses that donB次元官网网址檛 appear to be divisive in any way.B次元官网网址

Still, Bray said Isitt is certainly entitled to his opinion, and that carefully evaluating costs is an important task that council is responsible for.

B次元官网网址淗e is looking at the expenditure side, regardless of if thereB次元官网网址檚 a religious connotation or not, and if it is a valuable use of public dollars, which I think is a valuable thing to look at,B次元官网网址 Bray said. B次元官网网址淚 would argue that itB次元官网网址檚 absolutely vital to contribute towards the vibrancy of our downtownB次元官网网址 and quite frankly lighting even helps with issues like safety; more lights on, more people feel safe. We think itB次元官网网址檚 a great use of public dollars.B次元官网网址

nicole.crescenzi@vicnews.com





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