Is B次元官网网址淪uper, Natural British ColumbiaB次元官网网址� placing enough value and importance on the provinceB次元官网网址檚 nature?

This is the concern expressed in a talk by Kathy McRae executive director of the Commercial Bear Viewing Association and co-chair of the Adventure Tourism Coalition.

McRae spoke on Nov. 16, at the Cariboo Chilcotin Coast Tourism AssociationB次元官网网址檚 annual summit held at the Ramada by Wyndham in Williams Lake.

Cariboo Chilcotin Coast TourismB次元官网网址檚 area is B次元官网网址渁n adventure tourism destination,B次元官网网址� noted McRae, who said she was blown away with what she saw upon coming to the region for the first time last October.

B次元官网网址淚t was stunning, I get the B次元官网网址楲and without Limits,B次元官网网址橞次元官网网址� she said of a trip to the Chilko River.

She called the marketing of British Columbia as Super, Natural British Columbia almost a case of false advertising, however. Putting up an image of a large clear cut, McRae noted how both the public and the government tend to turn a blind eye to this reality.

McRae said land use issues exist and have for a long time in the province, though on the hopeful side, she said there are people in government now listening to what the industry has to say. McRae said potential legislation changes are proposed which could provide greater certainty for adventure tourism operators.

B次元官网网址淗appily, we do have some people in government right now who do understand what business is,B次元官网网址� she said, noting the Adventure Tourism Coalition supports reconciliation and the Declaration of the Rights of Indigenous PeoplesB次元官网网址� Act (DRIPA).

B次元官网网址楾hatB次元官网网址檚 whatB次元官网网址檚 different about front-country tourism and back-country tourism is the relationships that we have with the First Nations on whose traditional territories we operate. ItB次元官网网址檚 respectful, itB次元官网网址檚 long-standing in most cases and itB次元官网网址檚 something that operators want to have,B次元官网网址� said McRae. She said DRIPA has not brought clarity, which is what operators are looking for.

She said most adventure tourism operatorsB次元官网网址� values align with those of First Nations in terms of a light footprint on the land and land stewardship.

B次元官网网址淏ackcountry tourism thrives off of the natural land.B次元官网网址�

McRae said updates to the legislation and land-use could provide certainty and clarity for the backcountry tourism industry and ensure the resources are protected to encourage investor confidence.

B次元官网网址淚tB次元官网网址檚 a key financial driver for B.C..B次元官网网址�

McRae pointed out the tourism industry was a $22 billion industry in the province in 2019.

Adventure tourism accounted for $3 billion of the $22 billion.

Though the industry took a hit during COVID, tourism has been rebounding, with the Province of B.C. statistics reporting $13.5 billion in revenue for tourism in the province in 2021. According to the province, tourism generated $5 billion in direct contributions towards B.C.B次元官网网址檚 gross domestic product, more than forestry and logging ($1.5 billion), more than oil and gas ($4.5 billion) and more than agriculture and fishing ($3.3 billion) in 2021.

While McRae acknowledged the other major industries in the province are important, so is tourism. While the majority of tourism jobs in the province are in Vancouver-Lower Mainland, the fastest growth in the industry for the past decade has been in the Cariboo Chilcotin Coast which grew by 50 per cent.

McRae spoke at the Cariboo Chilcotin Coast Tourism AssociationB次元官网网址檚 annual summit and annual general meeting which took place Nov. 15, 17 and 18 in Williams Lake.

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