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Boy becomes social media star with adorable ads for parentsBԪַ Penticton grocery store

Aarav Gaba does all the marketing for Global Grocers
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Aarav Gaba, 10, creates and edits all commercials he makes for his parentsBԪַ store, Global Grocers. (Screen grab)

Global Grocers recently opened in Penticton, but itBԪַs the ownersBԪַ 10-year-old son who has stolen the show.

Aarav Gaba is making a star out of himself with the commericals heBԪַs making for his parentsBԪַ international grocery store.

The son of Riz and Deepak Gaba is the marketing wizard behind all Global Grocers ad campaigns, creating, editing and starring in his own commercials as well as doing all their social media posts.

BԪַHe learned how to do it all by himself before he even turned 10,BԪַ said proud mom Riz. BԪַHe loves to make people smile and is comfortable in front of the camera.BԪַ

In his latest commercial Aarav, wearing a cool Atari T-shirt, is letting customers know all about the Mexican foods and drinks Global Grocers carries. He follows this up with some dancing.

The commercial he made for opening day of the Penticton Global Grocers has Aarav walking around letting people know where they are located and what foods they offer.

BԪַWe offer tastes from around the world. We carry a wide selection of foods from India, Mexico, Italy, Portugal, Thailand, China,BԪַ he says.

From inside the store he says BԪַcome see our gluten free, organic, vegan selections.

Aarav is in Grade 4, loves to read, loves to tell people random facts and is a gamer, says mom.

BԪַHe also loves working with us at the store,BԪַ she said. Mom and dad are pretty proud of his marketing and technical skills at such a young age.

BԪַNo one taught him, he just picked it up himself,BԪַ Riz said.

One person commented: BԪַIf this kid is not our mayor in 20 years we have failed as a community!BԪַ

BԪַKilling it kiddo. Keep up the great commercials,BԪַ was another comment.

Global Grocers in Penticton opened May 28 at 2150 Main Street.

Check out PENTICTON GLOBAL GROCERS 2150 Main Street,

To report a typo, email: editor@pentictonwesternnews.com.

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Monique Tamminga

About the Author: Monique Tamminga

Monique brings 20 years of award-winning journalism experience to the role of editor at the Penticton Western BԪַ. Of those years, 17 were spent working as a senior reporter and acting editor with the Langley Advance Times.
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