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Thrifty Foods gives back: Raising awareness and funds for WomenB次元官网网址檚 Transition House

Community support shines through holiday initiatives
dec2-thriftyfoods
The Thrifty Foods Cloverdale team raises funds each year for the Victoria Women's Transition House.

is supporting through WomenB次元官网网址檚 Transition House, an organization providing critical resources for women and families in need. Over the past three years, fundraisers spearheaded by staff at the Cloverdale store have raised thousands of dollars, collected hundreds of toys, and sparked countless conversations about the importance of giving back.

The first fundraiser in March 2021, led by Front-End Manager Darcey Keck, set the tone for what would become a tradition. Staff wore purple shirts in recognition of International WomenB次元官网网址檚 Day, contributing donations. Customers joined in the effort, and signs at the tills highlighted the local impact of their contributions. B次元官网网址淚t was a great way to start the conversation at the till and support an important cause.B次元官网网址

That success led to the launch of a toy drive during the holiday season, with decorated bins for unwrapped gifts and signs at every checkout.  B次元官网网址淚t was amazing to see both staff and customers come together to make a difference.B次元官网网址

The initiative has grown each year, reaching new heights in December 2023. A combination of posters, pamphlets outlining WomenB次元官网网址檚 Transition HouseB次元官网网址檚 programs, and enthusiastic staff engagement brought in donations and 110 toys. B次元官网网址淭his year, we saw gifts for all ages, not just for little kids,B次元官网网址 Keck shares. B次元官网网址淚t was something special to see the community think about everyone.B次元官网网址

Cash donations are loaded onto gift cards, which are included in Holiday Hampers distributed by the Transition House. Leftover funds support families as they move into housing, while the toys brighten birthdays and holidays for children living in the shelter throughout the year. 

The personal stories that emerge from these drives underline their impact. Keck recalls one moment during the purple shirt campaign when a part-time clerk donated. B次元官网网址淲e gave them a thank-you card, and they told us how much the WomenB次元官网网址檚 Transition House had helped them in the past,B次元官网网址 she says. B次元官网网址淚tB次元官网网址檚 moments like that which drive me to keep doing this.B次元官网网址

The storeB次元官网网址檚 efforts donB次元官网网址檛 stop there. Fundraisers have also supported 1Up Single Parent Resource Centre and the Boys and Girls Club. B次元官网网址1Up does weekly markets for their clients and custom Holiday Hampers for families,B次元官网网址 Keck explains. B次元官网网址淭hese organizations are doing incredible work, and weB次元官网网址檙e proud to support them.B次元官网网址

B次元官网网址淚B次元官网网址檝e been so lucky to work with amazing store managers who encourage me,B次元官网网址 she said. B次元官网网址淚tB次元官网网址檚 truly a team effort, and IB次元官网网址檓 grateful to be part of a team and community that cares so much.B次元官网网址

For more information on how you can contribute, visit or stop by this holiday season.

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