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New B.C. liquor policies distilled to improve visitor experience

New rules aim to improve visitor experience
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Dog Brewing Company co-owner John Lyle Bad Dog Brewing Company co-owners Rosie and John Lyle earned the Business of the Year award for 2022 from the Sooke Region Chamber of Commerce and placed second in the PeopleB次元官网网址檚 Choice category. (Rick Stiebel - Sooke B次元官网网址 Mirror)

New provincial regulations may lift the spirits of larger breweries, wineries and cideries, but they wonB次元官网网址檛 do much for smaller operations struggling to stay afloat.

Under the new rules, visitors will now be able to sample beer, liquor, and wine samples during a guided tour, and purchase packaged products in more places. Manufacturers will also be allowed to provide more customized sampling when selling and promoting products in picnic areas.

John Lyle, co-owner of Bad Dog Brewery in Sooke, said the changes wonB次元官网网址檛 do much for smaller operations like his.

B次元官网网址淧ost-COVID, many smaller operations are going under or having to restructure because of inflation and huge increases in the cost of everything across the board,B次元官网网址 Lyle said. B次元官网网址淚t will help larger breweries, wineries and cideries where people will be able to walk around the vineyard or the brewery with a glass of wine or a beer in their hand, but it wonB次元官网网址檛 have much of an impact on us because weB次元官网网址檙e smaller (and donB次元官网网址檛 have the space or facilities for a tour).B次元官网网址

Bad Dog Brewery already has an outdoor area with seven picnic tables where people can enjoy a beverage and or grab something from their food truck.

Under the new regulations announced in April, breweries and cideries can now serve to 682 millilitres per person per day, wineries can provide multiple flights a day of up to 284 millilitres per person, and visitors to distilleries can receive to 85 millilitres (or three ounces) of samples per day.

Mike Farnworth, minister of Public Safety and Solicitor General, said in a statement that recent years have been difficult for wineries and tourism across the province, and the government is taking action to support these valuable businesses.

B次元官网网址淭he changes we are making will create better experiences for visitors of wineries and liquor manufacturers across the province, helping them B次元官网网址 and all of B.C. B次元官网网址 to be a more competitive and desirable destination for visitors,B次元官网网址 he said.

The changes reflect the provinceB次元官网网址檚 commitment to strengthening tourism and supporting the liquor industry, the statement noted.

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About the Author: Rick Stiebel

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