Central Saanich is getting off the social media platform X starting in April, with district staff saying itB次元官网网址檚 just a matter of the platform not being as effective as it once was, rather than because of any negative engagement or harmful content on the site.

Britt Burnham, the districtB次元官网网址檚 manager of community engagement, says the decision was made simply to better allocate staff resources.

B次元官网网址淲eB次元官网网址檙e trying to reach diverse ranges of audiences,B次元官网网址� Burnham said. B次元官网网址淎nd, weB次元官网网址檙e also trying to be really conscious of how weB次元官网网址檙e dedicating our time and resources to our communications channels.B次元官网网址�

The district also uses Facebook, Instagram and LinkedIn, all of which Burnham said the district plans on continuing to use. Those channels had recently become more effective ways of communicating with local residents than X, she said.

B次元官网网址淲e just donB次元官网网址檛 seem to seem to get much engagement there anymore,B次元官网网址� Burnham said of X.

She said it was her that gave the advice to leave the platform, but ultimately it was a decision made collaboratively among district staff.

As the popularity of these platforms waxes and wanes, Burnham is trying to keep up with what is working best. Lately, this is Instagram.

B次元官网网址淲eB次元官网网址檙e reaching or reaching a lot of people through Instagram, and finding that to be a better and newer tool for us,B次元官网网址� Burnham said.

In addition, she has had many people reach out asking for a return of print communications such as mailers.

The Central Saanich Fire Department is run by the district, and so it will also stop using X starting, while the police department is a separate entity and will continue to use the platform.

READ MORE: