Try to guess which of these movies is Canadian: DisneyB次元官网网址檚 B次元官网网址淭urning Red,B次元官网网址 which tells the story of growing up as a Chinese-Canadian teen in Toronto and stars Ottawa-born Sandra Oh, or the Oscar-winning sci-fi epic B次元官网网址淒uneB次元官网网址 from Montreal director Denis Villeneuve and a team of Canadian collaborators.
Under CanadaB次元官网网址檚 broadcasting laws, neither is considered to be a homegrown film.
Policy-makers and experts in CanadaB次元官网网址檚 creative industries are now grappling with the thorny issue of what, precisely, makes a film or television program Canadian.
The definition is at the heart of new legislation before Parliament that would require streaming services such as Netflix, Amazon Prime and Disney+ to feature a certain amount of Canadian content, similar to the obligations long placed on traditional broadcasters.
Heritage Minister Pablo Rodriguez says he plans to ask the Canadian Radio-television and Telecommunications Commission to spell out what counts as Canadian content after Bill C-11 passes through Parliament. The legislation would increase investment in CanadaB次元官网网址檚 creative industries, he says, allowing Canadians to more widely tell their own stories.
Interested parties will have the opportunity to share their views during public proceedings after Rodriguez issues his policy direction, says the broadcast regulator.
Should Bill C-11 pass, it would B次元官网网址渃reate a more equitable playing field for Canadian creators and corporations, while ensuring that audiences will benefit from the enhanced visibility of Canadian content,B次元官网网址 says Christa Dickenson, executive director and CEO of Telefilm Canada.
But some experts warn the current definition of Canadian content needs to be broadened and modernized to reflect the way television programs and film are made today.
Otherwise, they caution, it could create a disincentive for studios to invest in Canadian talent if their work doesnB次元官网网址檛 officially qualify as Canadian.
This could lead to less investment in co-productions or Canadian-led big budget films, and more time spent on small, cheaper Canadian productions that tick the right regulatorB次元官网网址檚 boxes, warns Michael Geist, Canada Research Chair in internet and e-commerce law at the University of Ottawa.
He argues there should be more flexibility about defining what makes a film Canadian.
B次元官网网址淚tB次元官网网址檚 one of the most restrictive, narrowly defined systems in the world, even excluding Canadian authors,B次元官网网址 he said, pointing to B次元官网网址淭he HandmaidB次元官网网址檚 Tale,B次元官网网址 a hit TV adaptation of the novel by Canadian author Margaret Atwood, which did not count as a Canadian production.
B次元官网网址淕overnment policy is already a success in enticing productions to Canada,B次元官网网址 Geist added. B次元官网网址淭his is where we should be starting B次元官网网址 from an economic perspective.B次元官网网址
The major streaming companies are already investing huge sums in CanadiansB次元官网网址 creative work, he said, and their algorithms encourage Canadians, and people around the world, to watch it. Canadian films or television programs that might not tick all the official boxes can still show up in a Netflix search.
But the Canadian Media Producers Association said the bill would prevent B次元官网网址渢he shift to a branch-plant industry that is dependent on companies headquartered outside of our borders.B次元官网网址
B次元官网网址淚tB次元官网网址檚 important for Canadian producers to own the rights to their stories,B次元官网网址 the association said in a written statement.
B次元官网网址淲hen they own their intellectual property, they own their stories, and can invest that revenue back into our industry.B次元官网网址
The current definition of Canadian content, though popular with many in CanadaB次元官网网址檚 film industry, has led to some curious anomalies.
Some of the highest-profile movies featuring and made by Canadians in recent year have not officially counted as Canadian.
MarvelB次元官网网址檚 B次元官网网址淒eadpool,B次元官网网址 starring Canadian A-lister Ryan Reynolds, is based on a Canadian comic book character and was filmed in Vancouver. Canadian Paul Wernick co-wrote the screenplay. Yet Deadpool did not qualify as Canadian under the rules of the Canadian Audio-Visual Certification Office.
Those rules require a Canadian producer and a Canadian director or screenwriter. Points are awarded for the number of Canadians in leading roles or other key creative positions. Canadians must also feature prominently in the production and post-production.
That has some in the film industry and across government questioning whether the points system could do with some updating. They wonder if points should be awarded to Canadian production roles that closely reflect the way movies are made today, not three decades ago, such as recognition of key audiovisual jobs and animators.
Canada is not the only country that has grappled with this question.
In the U.K., the definition of what constitutes a British film is broader, incorporating films made by a foreign production company about a recognizably British subject, such as the life of Shakespeare or the 1940 Battle of Britain.
Many Hollywood productions B次元官网网址 thanks to generous tax breaks, the availability of Canadian talent including actors, extras, technical expertise and post-production facilities, not to mention diverse locations B次元官网网址 are made in Canada.
Reynolds Mastin, president and CEO of the Canadian Media Producers Association, says modernizing the broadcasting act B次元官网网址渃an ensure that Canadians have control over our culture and our stories, and can support the production of shows that reflect the people and places of Canada.B次元官网网址
B次元官网网址淯pdated legislation will support the growth of a strong and self-sufficient Canadian production sector and require foreign streaming services that make billions from Canadian subscribers to invest in Canadian productions,B次元官网网址 he said.
Peter Grant, a former member of the Broadcasting and Telecommunications Legislative Review Panel, said ensuring that Canadian production companies remain central to the definition is crucial.
He says the current definition supports Canadian creatives while giving them the flexibility to veer into themes that are not obviously Canadian.
Prioritizing Canadian talent wonB次元官网网址檛 stop them from making it big in Hollywood, he added.
B次元官网网址淭he Canadian content rules that the CRTC currently employs are all based on the premise that the production company must be owned by a Canadian, or the amount of money spent on Canadian talent,B次元官网网址 he said.
B次元官网网址淚n defining Canadian content the proprietary rights must be held by a Canadian. But it doesnB次元官网网址檛 have to look Canadian or be about a Canadian story.B次元官网网址
Marie Woolf, The Canadian Press
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