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Victoria theatre company cancels controversial film screening

Blue Bridge president calls pricing tactics by filmmaker BԪַirresponsibleBԪַ
8669458_web1_VNE-BlueBridgeRoxy
The Blue Bridge Theatre SocietyBԪַs Roxy Theatre wonBԪַt be screening the film Building the Room this Thursday due to a dispute over the filmmakerBԪַs controversial males-pay-more pricing strategy. Don Denton/Black Press

Blue Bridge Theatre Society, which operates the Roxy Theatre on Quadra Street, has cancelled the controversial showing of Building the Room for this week over a dispute around higher ticket pricing for BԪַcisgender white males.BԪַ

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In a release Tuesday, the local theatre company announced it had cancelled its agreement with filmmaker Shiraz Higgins to host the Sept. 28 screening. Society president Evan Roberts characterized the actions taken to promote the event, which included an element Higgins labelled BԪַjustice pricingBԪַ that initially called for males to pay double, as a BԪַbreach of contract with the societyBԪַ and BԪַirresponsible.BԪַ

BԪַMaking this [pricing] announcement without the knowledge or consent of BBTS has resulted in a storm of negative response aimed at Mr. Higgins and BBTS,BԪַ Roberts wrote. BԪַThe society wishes to take definitive action to distance itself from this illegitimate pricing scheme to preserve the faith and commitment of the audience members who attend the productions and events of BBTS and other client user groups at the Roxy Theatre.BԪַ

editor@vicnews.com





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