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BԪַThe Young and the RestlessBԪַ celebrates 50 years of drama

Venerable TV soap opera began its half-century run in 1973
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This combination of photos shows actors who have appears on the daytime series BԪַThe Young and the Restless,BԪַ top row from left, Kevin Alejandro, Adam Brody, Eddie Cibrian, Vivica A. Fox, Justin Hartley, Eva Longoria, bottom row from left, Shemar Moore, Victoria Rowell, Tom Selleck, June Squibb, Danny Trejo and Paul Walker. (AP Photo)

It all started on a late morning on a highway. A camera panned to the cab of a large semi-trailer truck. The driver wore a plaid shirt and a dayBԪַs growth of beard. Next to him was a mysterious hitchhiker in expensive clothes that were ripped and a fresh head wound.

He got out at Genoa City. And he stayed.

ThatBԪַs how BԪַ began on March 26, 1973, and a lot of people also stuck around Genoa City. The soap opera celebrates its 50th anniversary this month as the for 35 consecutive years, with fans growing up alongside the actors.

BԪַI think a huge reason why the audience has stuck with us for so long is because we are the same people. We are family members. We show up every day BԪַ sometimes more than a regular family member,BԪַ says Lauralee Bell, a star and daughter of the showBԪַs founders.

Created by the late William J. Bell and Lee Phillip Bell, BԪַThe Young and the RestlessBԪַ concerns the goings-on of several Midwestern families, some of whom have a lot and some who donBԪַt. William Bell was head writer for decades, giving the show a singular vision, unusual for soaps.

, an Emmy-winner who plays good-girl Christine Blair Williams and first joined the show in 1983, says her dad would likely not be surprised by the showBԪַs new milestone. BԪַHe said if you have two families that come from different backgrounds and good, solid characters, itBԪַs endless material.BԪַ

One of the ways the show will celebrate its milestone is with a masquerade ball storyline starting Thursday and continuing through the following week. Creators promise BԪַsurprise visits from fan favorites and secrets are revealed, forever changing the lives for the residents of Genoa City.BԪַ BԪַEntertainment TonightBԪַ also plans a March 27 special.

The CBS soap has helped launch the careers of such primetime and film actors as Vivica A. Fox, David Hasselhoff, Adam Brody, Tom Selleck, Penn Badgley, Shemar Moore, Eva Longoria, Justin Hartley and the late Paul Walker. Eric Braeden plays the male lead Victor Newman, a villain of the highest quality who once kept his wifeBԪַs lover locked in his basement.

Professor Elana Levine, who teaches media studies at the University of Wisconsin at Milwaukee and wrote says the staying power of soaps is that they get passed down from one generation to the next.

BԪַWhat streaming TV has shown us is that serialized narratives and stories that continue from episode to episode are really appealing and engaging,BԪַ she says. BԪַSoaps did that before anybody and are the maximum version of that because the story is going for decades.BԪַ

Among the cake-flinging food fights and evil twins on BԪַThe Young and the Restless,BԪַ there have also been important firsts BԪַ it aired the first live facelift on TV, back in 1984, and when veteran died in 2019, the cast and crew held a funeral for his character, bringing tears to a returning Moore.

It became the first daytime drama with a character who had a mastectomy, it was the first soap opera to broadcast in HD and, perhaps most importantly, it welcomed leading Black actors in the 1980s before many other soaps.

BԪַBԪַThe Young and the RestlessBԪַ attracted a big African American audience starting at that time because they were putting Black characters, front center, more so than some of the other soaps were,BԪַ says Levine.

ThatBԪַs a legacy Bell is proud of and she puts it squarely as a result of her parents, whom she calls hard-working creators who demanded a lot from their writers and actors, even their kids.

BԪַMy dad was not afraid of of being first. All the social issues he dealt with BԪַ date rape, AIDS, alcoholism, all of that. He really felt that if our audience bonded with these characters that they would learn,BԪַ says Bell. BԪַIf we could even help one person, it was worth it.BԪַ

Show veteran recalls a story that featured infant CPR, which is nothing like the adult version. BԪַI think Bill and Lee wanted the world to know the difference,BԪַ she says. On the soap, a baby swallows a coin and Victor Newman BԪַ of course BԪַ becomes the hero by showing viewers the correct CPR technique.

BԪַWe got so many calls in our BԪַY&RBԪַ office the day after that episode aired, some mothers in tears, so grateful,BԪַ she says. BԪַThat is the ultimate goal of sneaking in some social issues because it can save lives. It can change peopleBԪַs lives.BԪַ

One of Bill BellBԪַs hallmarks was telling stories in real time, for instance waiting for a coupleBԪַs first hand holding, then waiting a while before their first kiss. BԪַIf the audience doesnBԪַt believe it and grow with them. ItBԪַs hard to buy sometimes,BԪַ his daughter says. The soap always stayed in the realm of reality: No getting possessed by the devil in Genoa City.

Scott is celebrating her 44th year on the show as Nikki Newman, a poor girl from the wrong side of the tracks. Her character has gone from a tempestuous, alcoholic stripper to the serialBԪַs luminous and resourceful leading lady.

She says the show has stayed true to Bill BellBԪַs vision of a show with compelling characters played by beautiful people. Visually, the soap has stayed lush and elegant, with plenty of fresh flowers or candles onset. BԪַWe look different from any other show,BԪַ she says.

Bell not only had a knack for storylines BԪַ he also knew his actors. Scott recalls being surprised when Bell paired her bratty character with tycoon Victor Newman, two people she thought had nothing in common.

BԪַWe discovered that we had this chemistry that we certainly didnBԪַt expect. But I think Bill, in all of his wisdom, somehow saw it in us,BԪַ she says. BԪַYou canBԪַt force yourself to have chemistry with another actor. It just either is or isnBԪַt. So we are eternally grateful that Bill was so psychic in knowing that we would click.BԪַ

The Bell family has continued to be part of the DNA of modern soaps, with Lauralee acting, her brother Brad serving as executive producer and head writer for sister soap BԪַThe Bold and the BeautifulBԪַ and brother Bill Jr. as president of the family production companies who made a deal for BԪַThe Young and the RestlessBԪַ to be seen overseas, with versions in Israel, Canada, Turkey and France, among others.

BԪַIt was one of the first daytime soaps that got sold internationally,BԪַ says Levine. BԪַI think that has been a key to its continued success and profitability. The money that any daytime soap brings in domestically has lessened over time and the audience has gotten smaller.BԪַ

If any viewers need convincing the BԪַThe Young and the RestlessBԪַ has penetrated popular culture, look for further than Mary J. Blige, who sampled the showBԪַs theme song in her 2001 hit BԪַNo More Drama.BԪַ

That mysterious man in the very first scene was Brad Elliot and ahead of him was plenty of drama BԪַ a love triangle with a pair of sisters, a marriage, the heartache of a miscarriage, a diagnosis of blindness and a divorce petition. Surgery restored his sight but his marriage never recovered. He left Genoa City after five years. The show continued.

When Lauralee Bell looks at the TV landscape today, she sees variations on what her parents created in primetime shows like BԪַThe CrownBԪַ and BԪַSuccession.BԪַ

BԪַEvery show is a soap, every nighttime show is a soap, all of these streaming shows are versions of soap operas,BԪַ she says. BԪַSo weBԪַre all sort of a little tired of the soaps-are-on-their-way-out BԪַ well, every show is a soap, really.BԪַ

BԪַMark Kennedy, The Associated Press





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