Audiences said letBԪַs go to the movie theater for BԪַ BԪַ this weekend. The animated offering from Universal and Illumination powered up with $204.6 million in its first five days in 4,343 North American theaters, including $146.4 million over the weekend, according to studio estimates on Sunday.
With an estimated $173 million in international earnings and a global total of $377 million, BԪַMarioBԪַ broke records for video game adaptations (passing BԪַWarcraftBԪַsBԪַ $210 million) and animated films (BԪַFrozen 2BԪַsBԪַ $358 million).
Its global total makes it the biggest opening of 2023 and the second biggest three-day domestic animated opening (behind BԪַFinding DoryBԪַ). ItBԪַs also a record for Illumination, the animation shop behind successful franchises like BԪַMinions,BԪַ which has made over $5 billion from its 13 films.
BԪַThis partnership between Nintendo and Illumination is just incredible and led to this extraordinary performance,BԪַ said Jim Orr, UniversalBԪַs president of domestic distribution.
The PG-rated BԪַMarioBԪַ is an origin story of Brooklyn plumbers Mario, voiced by Chris Pratt, and Luigi (Charlie Day), who fall into a pipe and come out in another world full of NintendoBԪַs most famous characters, from Bowser (Jack Black) to Princess Peach (Anya Taylor-Joy). Critics were largely mixed. BԪַMarioBԪַ currently has a 56% on Rotten Tomatoes. But audiences were more favorable, giving it an A CinemaScore.
Orr said that theater owners were surprised by just how broad the audiences were and reported seeing some ticket buyers decked out in character costumes for the movie. According to exit polls, 59% of the audience was male and 45% were between the ages of 18 and 34.
BԪַ$377 million worldwide is just astounding and a testament to how important outside of the home activities are for families,BԪַ said Paul Dergarabedian, the senior media analyst for Comscore. BԪַKids and their parents collectively were able to go out, have an outside the home event for the whole family at a relatively bargain price compared to a trip or a sporting event.BԪַ
Also, Dergarabedian noted, there is a long runway before BԪַGuardians of the Galaxy Vol. 3BԪַ opens on May 5.
BԪַThis was a perfect release date,BԪַ Dergarabedian said.
BԪַMarioBԪַ wasnBԪַt the only movie based on a brand that opened in theaters this week. Ben AffleckBԪַs BԪַAir,BԪַ about the origins of NikeBԪַs Air Jordan and how the corporation signed Michael Jordan, also debuted in 3,507 theaters Wednesday. The film, which marks Amazon Studios first global theatrical release, has grossed an estimated $20.2 million since opening Wednesday in North America, with $14.5 million coming from the weekend to give it a fourth place start.
With an R-rating, BԪַAir,BԪַ starring Matt Damon, Viola Davis and Affleck, was a bit of adult-targeted counter programming to the BԪַMarioBԪַ juggernaut. Reviews were glowing (95% on Rotten Tomatoes) for the film which debuted as a surprise screening at the South by Southwest Film Festival last month, helping to bolster buzz. Audiences were 55% male and 39% over the age of 45.
BԪַBԪַAirBԪַ found its audience. ItBԪַs a solid gross,BԪַ Dergarabedian said. BԪַThis one is in it for the long haul.BԪַ
BԪַAirBԪַ is the first film from Artists Equity which was formed last year in partnership with RedBird Capital.
Second place went to BԪַJohn Wick Chapter 4BԪַ which made $14.6 million in its third weekend, bringing its total grosses to $147.1 million. Close behind was BԪַDungeons & Dragons: Honor Among ThievesBԪַ which placed third with $14.5 million in its second weekend, while BԪַScream VIBԪַ rounded out the top 5 with $3.3 million.
In limited release, Kelly ReichardtBԪַs art-centric BԪַ ,BԪַ with Michelle Williams and Hong Chau, also bowed on four screens, grossing $66,932.
BԪַThis is such an important weekend for theaters, a home stretch heading into the summer movie season, and this is a perfect scenario,BԪַ Dergarabedian said. BԪַItBԪַs game on for movie theaters when a lot of people thought it was game over.BԪַ
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.
1. BԪַThe Super Mario Bros. Movie,BԪַ $146.4 million.
2. BԪַJohn Wick: Chapter 4,BԪַ $14.6 million.
3. BԪַDungeons & Dragons: Honor Among Thieves,BԪַ $14.5 million.
4. BԪַAir,BԪַ $14.5 million.
5. BԪַScream VI,BԪַ $3.3 million.
6. BԪַHis Only Son,BԪַ $3.3 million.
7. BԪַCreed III,BԪַ $2.8 million.
8. BԪַShazam! Fury of the Gods,BԪַ $1.6 million.
9. BԪַPaint,BԪַ $750,000.
10. BԪַA Thousand and One,BԪַ $600,000.
BԪַ-
Follow AP Film Writer Lindsey Bahr on Twitter: www.twitter.com/ldbahr.
Lindsey Bahr, The Associated Press
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