BԪַ

Skip to content

BԪַThe Crown,BԪַ BԪַTed Lasso,BԪַ and streaming content seeking Emmy Awards glory

Sunday night broadcast will offer more insight in to the changing face of television
26516125_web1_copy_20210916170948-6143bc2640c70ebb6c03d4c8jpeg

The miniature statutes given at the Emmy Awards on Sunday can be an outsized boon to egos, careers and .

Will BԪַThe MandalorianBԪַ bow to BԪַThe CrownBԪַ as best drama series? Can the feel-good comedy BԪַTed LassoBԪַ charm its way into freshman glory? Will Jean Smart be honored as best comedy actress for BԪַHacksBԪַ? (She will.)

But thereBԪַs oh-so-much more at stake when the TV industry BԪַ or a pandemic-constrained slice of it BԪַ gathers to honor itself at the 73rd Primetime Emmy Awards.

The ceremony (8 p.m. EDT, CBS) is a snapshot of a business morphing into its 21st-century form; who we see or donBԪַt see on the small screen, and the rapid splintering of TV and its viewers.

The obvious winners and losers are those to be revealed in 27 categories during the s. But thereBԪַs more at stake than personal victories, and yardsticks of success or failure beyond trophies.

HereBԪַs some of the outcomes and trends to watch for, both up close and wide-angle.

ROW ROW ROW YOUR BOAT

Streaming services are poised for a triumphant night that will cast further shade on the status of broadcast networks, including the big three ABC, CBS and NBC, and once-dominant cable channels such as HBO and Showtime.

BԪַThis is the year that the streamers will officially conquer Hollywood,BԪַ likely winning best drama and comedy series honors for the first time, said Tom OBԪַNeil, editor of the Gold Derby predictions website and author of BԪַThe Emmys.BԪַ

Premium cableBԪַs encroachment on turf once owned by broadcasting was gradual: HBO launched in 1972 and waited two decades for its first best series Emmy nod, earned by Garry ShandlingBԪַs comedy BԪַThe Larry Sanders Show.BԪַ It wasnBԪַt until the 2000s arrived that BԪַSex and the CityBԪַ and BԪַThe SopranosBԪַ earned best series prizes.

In contrast, streaming is racing ahead with Ferrari-like speed, especially as the services multiply and shell out big bucks for shows aimed at winning over paying customers.

In 2017, HuluBԪַs BԪַThe HandmaidBԪַs TaleBԪַ became the first streamed series to win the best drama Emmy. The next year, BԪַThe Marvelous Mrs. MaiselBԪַ scored a matching victory on the comedy side for Amazon, which won again in 2019 for BԪַFleabag.BԪַ

Victory is possible for either NetflixBԪַs BԪַThe CrownBԪַ or the Disney+ series BԪַThe Mandalorian,BԪַ which . For Netflix, which launched its on-demand service in 2007 and fielded the first drama series nominee, BԪַHouse of CardsBԪַ in 2014, patience would finally be rewarded.

For Disney+, the victory would be swift and sweet: it launched in November 2019. Apple TV+, which arrived the same year, could win its first top series award with BԪַTed Lasso.BԪַ If that happens, streamingBԪַs prominence would be solidified with the one-two punch in the comedy and drama categories.

ROOM AT THE TABLE

The push for diversity has moved at a grindingly slower pace than the digital revolution, but this yearBԪַs slate of nominees was unimaginable just a few years ago.

Of the 96 acting nods for drama, comedy and miniseries, nearly 44% BԪַ a total of 42 nominations BԪַ went to people of color. According to 2020 Census figures, white Americans make up just under 58% of the population.

Among this yearBԪַs groundbreakers: , and Bowen Yang of BԪַSaturday Night Live,BԪַ the first Asian American to compete for best supporting comedy actor.

The top drama acting categories are particularly inclusive, and strikingly so in comparison to a decade ago when all of the 12 nominees for best actor and actress were white, with Kyle Chandler (BԪַFriday Night LightsBԪַ) and Julianna Margulies (BԪַThe Good WifeBԪַ) the winners.

That was 2011, this is now. Black men make up a majority of the lead drama actor nominees, four of six, including past winners Sterling K. Brown for BԪַThis Is UsBԪַ and BԪַPoseBԪַ star , in 2019.

Half of the six best-actress contenders are women of color. Jurnee Smollett (BԪַLovecraft CountryBԪַ) and Uzo Aduba (BԪַIn TreatmentBԪַ) are Black, and Rodriguez is Afro Latina.

If the final test of inclusivity is who wins, the story could be different. BԪַThe CrownBԪַ stars Josh OBԪַConnor and Emma Corrin are considered frontrunners for their portrayals of ill-fated royal mates Charles and Diana.

PANDEMIC, PART 2

Constraints can breed inventiveness.

Last yearBԪַs all-virtual ceremony included a defining lockdown moment: Hazmat-suited trophy couriers who loitered outside nomineesBԪַ homes until their categories were called, either handing over the award or taking it disappointingly away.

BԪַSomebody mentioned (the idea) in a meeting as kind of as a joke, and then it was constantly needling away at us and we decided that it could be a great way to do it,BԪַ recalled Guy Carrington, a producer for the 2020 Emmys.

This year, about 500 nominees and guests will gather under a glammed-up tent in downtown L.A., with COVID-19 precautions including a vaccine requirement and testing. There are big names among the presenters, including Angela Bassett, Michael Douglas, Dolly Parton and Awkwafina, but at least one star, Jennifer Aniston, was candid about staying away because of virus concerns.

Reginald Hudlin and Ian Stewart, executive producers for the telecast, said they approached the reduced attendance as an opportunity.

Instead of being confined in a theater seat, guests will be at tables and part of what sounds like an oversized dinner party BԪַ with drinks and snacks allowed BԪַ and encouraged to mingle.

BԪַTo have the industry come out and sit together and see each other, it is a celebration,BԪַ said Stewart.

HELLO, IS ANYONE OUT THERE?

Ratings for awards show, from Oscars to the Grammys, have been steadily declining in recent years and hit new depths during the pandemic. Despite honoring the TV shows that kept us company through COVIDBԪַs darkness, the Emmys werenBԪַt exempt.

After hitting a record-low viewership of just under 7 million in 2019, last yearBԪַs telecast tumbled further to 6.1 million viewers, according to Nielsen.

Part of it is simply awards overload, with upstart, dime-a-dozen ceremonies taking the luster off the major ones, including the 94-year-old, grande dame Oscars and the Emmys, which turn 73 on Sunday.

Then thereBԪַs the showsBԪַ sheer length. A leisurely, three-hour telecast, commercials included, was expected and tolerated in the old TV world. In the new one, viewers are more inclined to check out an eventBԪַs highlights online and at will.

But as Hudlin sees it, social media can give as well as take.

BԪַIf you deliver a show that works, if people say, BԪַOh, are you watching the Emmys thing? ItBԪַs kind of cool,BԪַ all of a sudden people start tuning in because youBԪַre talking about it like, BԪַYo, this is crazy,BԪַBԪַ Hudlin said. BԪַSo we like to keep it crazy.BԪַ

Details were under wraps, but there will be music: Reggie Watts, band leader for BԪַThe Late Late Show with James Corden,BԪַ is the nightBԪַs DJ.

The eventBԪַs producers also recognize that niche shows on cable and streaming may be unfamiliar to many viewers, especially those who favor network shows such as ABCBԪַs BԪַGreyBԪַs AnatomyBԪַ or CBSBԪַ BԪַThe NeighborhoodBԪַ BԪַ the latter starring Emmy host Cedric the Entertainer.

BԪַWe have gone to a lot of those mainstream, well-known actors, actresses and people in the industry to be presenters so that we do reflect popular television,BԪַ Stewart said.

BԪַLynn Elber, The Associated Press





(or

BԪַ

) document.head.appendChild(flippScript); window.flippxp = window.flippxp || {run: []}; window.flippxp.run.push(function() { window.flippxp.registerSlot("#flipp-ux-slot-ssdaw212", "Black Press Media Standard", 1281409, [312035]); }); }