Tourism body Destination Vancouver says Taylor Swift will bring an estimated $157 million economic impact to the city next week with the three final concert dates of the record-breaking Eras Tour.
Destination Vancouver says the forecast includes $97 million in direct spending on items including accommodation, food and transport.
It says the Eras Tour is expected to bring more than 150,000 Swifties to B.C. Place over the three shows from Dec. 6 to 8, and has resulted in more than 82,000 rooms booked across the region.
The tourism organization made the calculations with B.C. Pavilion Corporation, which operates B.C. Place, and says 70 per cent of direct spending will be from out-of-town fans.
It says the economic boost will bring more than $27 million in total tax revenue for all three levels of government.
The Vancouver dates that close out SwiftBԪַs two-year world tour come after six sold-out concerts at TorontoBԪַs RogerBԪַs Arena, which spanned two weeks and concluded Saturday.
Destination Toronto had estimated $152 million in direct spending, which was expected to grow to $282 million as the money continued to circulate.
The Eras Tour has touched down in five continents and will have clocked nearly 150 performances by the time itBԪַs over.
Destination Vancouver says fan events are planned across the city, including 13 Taylor Swift-themed lighting installations in the downtown core starting Friday and ending a week later on the day of the first show.
BԪַDestination Vancouver volunteers will be on hand to assist fans with directions and information over the concert weekend and to hand out special BԪַVancouverBԪַ friendship bracelets,BԪַ the organization says.
Mayor Ken Sim says in a news release about the economic impact that he is BԪַthrilledBԪַ Vancouver was chosen to host the last stop on SwiftBԪַs tour.
BԪַThis iconic event hasnBԪַt just captivated audiences around the world, it has translated into a huge economic boost for every city it has visited, and Vancouver is no exception,BԪַ Sim says.
BԪַVancouver is proud to be a world-class city, and hosting an event of this scale only strengthens our place as a top-tier global destination.BԪַ
Destination Vancouver says B.C. charities have also been BԪַsignificantly boosted over the last month through donations of tickets and prize packagesBԪַ via its Community Benefits Program, with the tickets auctioned or raffled to raise funds.