If youB次元官网网址檙e looking for a permanent reminder of Taylor SwiftB次元官网网址檚 EraB次元官网网址檚 Tour concerts in Vancouver, long after the friendship bracelets have been traded, tattoo artist Jen Van Houten literally has you covered.

SheB次元官网网址檚 offering themed tattoos including red lipstick, paper airplanes, a B次元官网网址淜armaB次元官网网址� cat and a slithering snake B次元官网网址� all knowing references for true Swifties B次元官网网址� at all-day promotions at Thousand Sunny Studio on Pender Street on Friday and Saturday.

Customers will have to choose from pre-made designs to maintain a tight schedule allowing just 20-30 minutes for each tattoo.

Van Houten said she wanted to provide fans with an indelible memento of the shows.

B次元官网网址淭aylor Swift has created such a huge community among so many different people,B次元官网网址� she said.

Thousand Sunny is among an abundance of businesses offering Swift-inspired promotions in Vancouver to mark her shows on Friday, Saturday and Sunday nights, closing out her blockbuster world tour.

You could enjoy a Swift-themed ice cream B次元官网网址� B次元官网网址淐hai Sugar Cookie (TaylorB次元官网网址檚 Version)B次元官网网址� B次元官网网址� at Rain or Shine in Kitsilano, and a Swift-themed cocktail or meal at a number of bars and restaurants, before catching a Swift-themed drag show on Main Street.

Jarrett Vaughan, an adjunct professor at the University of British ColumbiaB次元官网网址檚 Sauder School of Business, said such promotional events provide a B次元官网网址渟pectacular opportunityB次元官网网址� to reach current and new customers.

B次元官网网址淎s an entrepreneur, what youB次元官网网址檙e often looking for is unique opportunities to capitalize on business, and itB次元官网网址檚 not often where a whole city kind of comes together to celebrate something,B次元官网网址� he said.

B次元官网网址淚tB次元官网网址檚 not frequent that we have the Invictus Games or the Olympics or FIFA or, in this case, Taylor Swift, where thereB次元官网网址檚 such a strong movement, a cultural movement, almost near adoration or worship towards Taylor Swift that the whole city can get behind.B次元官网网址�

About 160,000 people are expected to attend the three sold-out shows at BC Place, and tourism organization Destination Vancouver has said SwiftB次元官网网址檚 shows will bring an estimated $157-million economic impact to the city.

Vaughan said he doesnB次元官网网址檛 think most businesses are primarily focused on maximizing profits.

B次元官网网址淩ather, theyB次元官网网址檙e focused on maximizing value for their customer base, and the result of that often is an increase in profitability,B次元官网网址� he said.

B.C.-based athletic clothing retailerLululemon is another company offering deals to Swift fans.

Regional manager Katelynne Katona said the company is offering gifts of a clear belt bag and a friendship bracelet for the first few hundred fans who visit LululemonB次元官网网址檚 Robson or Pacific Centre stores on Friday.

The clear bag might come in handy as BC Place says any bags brought into Eras Tour shows must be transparent and no larger than 12 inches square.

Bars and nightclubs are embracing the moment, hosting Swift-themed dance parties, karaoke nights, sing-alongs, or bingo.

The American on Main Street is one of several Vancouver locations hosting a Taylor Swift drag show.

B次元官网网址淲e just thought, what better time to do a Swiftie-themed drag brunch than when Taylor is in town,B次元官网网址� said Pyper Geddes, the barB次元官网网址檚 events manager.

The bar, which has partnered with local drag queen Alma Be for about a year, has also hosted Swift-themed bingo and karaoke this week. SundayB次元官网网址檚 noon show will be narrowly focused on SwiftB次元官网网址檚 B次元官网网址淩eputationB次元官网网址� era, Alma BeB次元官网网址檚 favourite.

B次元官网网址淚t just obviously makes sense geographically for us to cater to people who will be attending the event, but also to cater to (the barB次元官网网址檚) target market, which tends to be a little bit on the younger side (and) heavily influenced by pop culture and pop music,B次元官网网址� said Geddes.

Vaughan said SwiftB次元官网网址檚 shows were a rare marketing opportunity.

B次元官网网址淚 donB次元官网网址檛 think that weB次元官网网址檝e seen something like this B次元官网网址� aside from global sporting events or the Stanley Cup Finals in Vancouver over a decade ago B次元官网网址� where we have such a cultural movement, almost like a cult-like experience for the fans,B次元官网网址� he said.

He said Swiftmania also had the added value of teaching young fans about the possibilities of such entrepreneurship, calling it B次元官网网址渁n amazing opportunity.B次元官网网址�

Tattooist Van Houten, a Swift fan herself, said she might make her Swift promotion available on Sunday, depending on demand.

She said a tattoo was another way to bring Swift fans together.

B次元官网网址淎nd thatB次元官网网址檚 the fun part about tattoos is you can you walk down the street, and you see something on somebody and recognize it, and stop them and you talk to them, and it creates kind of a sense of community.B次元官网网址�