Taylor SwiftB次元官网网址檚 three-night run at BC Place, closing out the pop starB次元官网网址檚 global Eras Tour, generated daily economic impact for Vancouver that could rival the 2010 Olympics and smashed data streaming records, industry figures say.
The CEO of the B.C. Restaurant and Food Services Association, Ian Tostenson, said the shows that ended Sunday had an effect that went far beyond other concert or sporting events in the city.
Tostenson said Monday that his group estimates there was a $25 million boost for Metro VancouverB次元官网网址檚 establishments for each of the three show days.
In comparison, a sold-out, highly anticipated Vancouver Canucks playoff game brings an estimated $3 million a day in economic impact, Tostenson said.
B次元官网网址淚n the context of comparing to anything else, itB次元官网网址檚 not even believable almost B次元官网网址� itB次元官网网址檚 such a huge impact,B次元官网网址� Tostenson said. B次元官网网址淚 was out a little bit on Friday and Saturday, and every place I went to was absolutely lined up and packed.B次元官网网址�
Tostenson said the concerts rivalled the Olympics in drawing fans from regions far beyond what a typical playoff hockey game would, and while it is difficult to compare the 2010 Winter Games to the Taylor Swift weekend, the events were in the same magnitude in daily impact on restaurants.
B次元官网网址淭he financial impact of the Olympics was massive, (but) it was spread out over a couple weeks in different venues and stuff,B次元官网网址� he said. B次元官网网址淪o, you didnB次元官网网址檛 sort of feel this concentration that you saw with Taylor Swift.B次元官网网址�
Tostenson also said Swifties bumped up business across Metro Vancouver all weekend, with one major restaurant owner with multiple locations reporting full capacity not just at its downtown location but also in North Vancouver and Olympic Village.
He credits the festive mood brought by fans that had an emotional effect on people in general, which in turn has a major impact on restaurants, an industry built largely on discretionary spending.
People consume more when the mood is right, he said.
B次元官网网址淔rom a financial point of view, the Olympics probably had a bigger impact,B次元官网网址� Tostenson said. B次元官网网址淏ut B次元官网网址� IB次元官网网址檓 going to venture to estimate that this, on a daily basis compared to the Olympics, was stronger.B次元官网网址�
Telecommunications giant Rogers said data used during the last show was enough to stream SwiftB次元官网网址檚 entire music catalogue 9,450 times.
It said in a statement that fans on the companyB次元官网网址檚 network set a Canadian record when they used more than 11 terabytes of mobile data in just a few hours at BC Place.
The companyB次元官网网址檚 chief technology officer Mark Kennedy said Monday that is the equivalent of uploading 307,000 photos and 2,180 hours of video streaming.
The previous record was set Nov. 21, when fans at SwiftB次元官网网址檚 concert in Toronto used 7.4 terabytes of data on the Rogers network.
Music industry publication Pollstar also said Monday that SwiftB次元官网网址檚 149-show worldwide tour brought in revenue of US$2.2 billion in its 20-month run.
Vancouver Police thanked residents and visitors for a B次元官网网址渟afe and memorable weekend.B次元官网网址�
Const. Tania Visintin said in a social media post that police spent months preparing for the shows.
B次元官网网址淲eB次元官网网址檝e had so much fun meeting people of all ages from all around the world, trading friendship bracelets and showing what a great city it can really be when we all look out for one another,B次元官网网址� she said.
Thirteen Swift-themed lighting installations were set up at locations around the city to celebrate the singerB次元官网网址檚 arrival.
Suzanne Walters, a spokeswoman for Destination Vancouver, said most of the lit-up letters will be coming down over the next few days, but the B次元官网网址淪wiftcouverB次元官网网址� display downtown will stay until Dec. 13 B次元官网网址� SwiftB次元官网网址檚 birthday.
Walters said the letters will be reused for holiday displays over the month of December and then be part of a pool of rentable supplies.
Swift told the 60,000 fans in BC Place at SundayB次元官网网址檚 show that they were part of a tour seen by 10 million people, and that it was the most thrilling chapter of her life to date.
She said the legacy of the tour will be B次元官网网址渁 space of joy and togetherness and loveB次元官网网址� that the fans have created.
Swiftie Alaina Robertson echoed SwiftB次元官网网址檚 sentiments after the show, saying she shed lots of tears watching the B次元官网网址渙nce in a lifetimeB次元官网网址� spectacle.
Robertson B次元官网网址� who travelled from Camas, Wash., for the show and wore a B次元官网网址淩eputationB次元官网网址� inspired outfit along with a temporary silver bedazzled snake tattoo B次元官网网址� said she doesnB次元官网网址檛 think any other concert will be able to compare.
B次元官网网址淚tB次元官网网址檚 going to be hard to beat,B次元官网网址� she said of the show.
B次元官网网址淪heB次元官网网址檚 changing the world of music. SheB次元官网网址檚 changing entertainment entirely, and to be at the tour with the crowd here, getting to do the friendship bracelets, getting to get dressed up B次元官网网址� itB次元官网网址檚 just love and joy and friendship, and itB次元官网网址檚 been really magical to be a part of it.B次元官网网址�
Fan accounts on social media platform X have posted photos showing a number of television and music stars at BC Place Sunday night, including actors Jenna Fischer, Aubrey Plaza and Jesse Tyler Ferguson as well as Pearl Jam frontman Eddie Vedder.
Taylor Nation, SwiftB次元官网网址檚 official management team, took to social media after SundayB次元官网网址檚 show to thank fans who B次元官网网址渢ook part in experiencing the joyB次元官网网址� of the Eras Tour.
B次元官网网址淲e saw you spend hours designing your costumes, trading friendship bracelets, singing and dancing nonstop to the entire setlist, spreading love to everyone, and welcoming each city into our shared traditions,B次元官网网址� it said in a post to X.
B次元官网网址淲hile the tour has come to an end, your smiles, tears, and friendships will last a lifetime. Remember to hold on to the memories B次元官网网址� they will hold on to you.B次元官网网址�
