In a movie match-up almost as unlikely as Martin Scorsese took on Taylor Swift in cinemas over the weekend. And while the box office belonged for a second time to BԪַTaylor Swift: The Eras Tour,BԪַ ScorseseBԪַs BԪַKillers of the Flower MoonBԪַ got off to a strong start in Apple StudiosBԪַ first major theatrical gambit.
After of $92.8 million, BԪַTaylor Swift: The Eras TourBԪַ took in an estimated $31 million over the weekend from 3,855 locations, according to AMC Theaters. , the theater chain is distributing SwiftBԪַs concert film, and playing it only Thursdays through Sundays.
Most Swifties rushed to see the film on opening weekend, when a large percent of sales were driven by advance ticketing. Sales dropped a steep 67% in its second weekend, potentially signifying that BԪַThe Eras TourBԪַ was predominantly an opening-weekend phenomenon.
But BԪַThe Eras TourBԪַ has still proved to be a movie event unlike any other. Within days, it became the highest grossing concert film ever in North America, not accounting for inflation. ItBԪַs quickly accumulated $129.8 million domestically.
More was riding on a historical crime drama about a string of murders against the Osage nation in the early 1920s. The film, which cost at least $200 million to make, is the largest production yet from Apple Studios. The streamer partnered with Paramount Pictures to release ScorseseBԪַs adaptation of David GrannBԪַs bestseller in 3,628 theaters, with plans to later stream it on a not-yet-announced date on Apple TV+.
BԪַKillers of the Flower MoonBԪַ debuted with $23 million, marking the third best opening for the 80-year-old Scorsese, following BԪַShutter IslandBԪַ ($41 million in 2010) and BԪַThe DepartedBԪַ ($26.9 million in 2006). Though ScorseseBԪַs latest opus, starring Leonardo DiCaprio, Lily Gladstone and Robert De Niro, will have a hard road to reaching profitability, itBԪַs a successful launch for a 206-minute-long adult-skewing drama BԪַ a type of movie that, has struggled mightily at the box office in recent years.
And BԪַKillers of the Flower Moon,BԪַ with , an BԪַA-BԪַ CinemaScore from audiences and the backing of a robust Oscar campaign, should continue to play well over the long haul. It added $21 million overseas.
BԪַKiller of the Flower MoonBԪַ also marks the best wide-release debut for a film from a streaming company. While Netflix (which backed ScorseseBԪַs last narrative feature, in 2019) has charted a mostly limited approach to theatrical release, Apple and Amazon, which last year closed its purchase of MGM, have pursued more expansive theatrical strategies.
Earlier this year, Apple said it plans to spend $1 billion a year making movies that will have theatrical releases before reaching its streaming service. Apple is also behind Ridley ScottBԪַs upcoming BԪַNapoleon,BԪַ with Joaquin Phoenix, which Sony Pictures will distribute Nov. 22, and has partnered with Universal for Matthew VaughnBԪַs BԪַArgylle,BԪַ due out Feb. 2.
Paramount had initially signed on to produce and distribute BԪַKillers of the Flower Moon,BԪַ but transitioned into the deal with Apple when costs of project, shot during the pandemic, rose.
BԪַIf BԪַflexibilityBԪַ is the new mantra of the theatrical movie business, then this is a significant success BԪַ it establishes a viable option for the companies,BԪַ David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, said of the BԪַKillers of the Flower MoonBԪַ launch.
As dissimilar as BԪַTaylor Swift: The Eras TourBԪַ and BԪַKillers of the Flower MoonBԪַ are, theyBԪַre alike in their extended run times. A double features of the weekendBԪַs top two movies would have taken you six hours and 14 minutes, not counting ads and trailers.
BԪַKillers of the Flower MoonBԪַ also reeled in more young moviegoers than you might have expected. Paramount said 44% of ticket buyers were under the age of 30.
BԪַExorcist: The Believer,BԪַ the horror sequel directed by David Gordon Green, came in a distant third with $6.7 million in its third weekend of release. The Universal, Blumhouse film has grossed $54.2 million domestically.
BԪַPAW Patrol: The Mighty MovieBԪַ came in at No. 4 with $4.3 million in its fourth weekend. The fifth spot went to the rerelease of Tim BurtonBԪַs BԪַThe Nightmare Before Christmas,BԪַ which collected $4.1 million 30 years after it first landed in theaters.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.
1. BԪַTaylor Swift: The Eras Tour,BԪַ $31 million.
2. BԪַKillers of the Flower Moon,BԪַ $23 million.
3. BԪַThe Exorcist: Believer,BԪַ $5.6 million.
4. BԪַPaw Patrol: The Mighty Movie,BԪַ $4.5 million.
5. BԪַThe Nightmare Before Christmas,BԪַ $4.1 million.
6. BԪַSaw X,BԪַ $3.6 million.
7. BԪַThe Creator,BԪַ $2.6 million.
8. BԪַLeo: Bloody Sweet,BԪַ $2.1 million.
9. BԪַA Haunting in Venice,BԪַ $1.1 million.
10. BԪַThe Blind,BԪַ $1 million.