A TV show about the Man of Steel strengthened B.C.B次元官网网址檚 economy by nearly $100 million, says a movie industry trade association.

Superman & Lois, a Warner Bros. series based on DC ComicsB次元官网网址� superhero, films regularly in Surrey, Delta and Richmond. The series sees SupermanB次元官网网址檚 alter ego, Clark Kent, and Lois Lane raising their children, dealing with issues associated with modern-day parenthood, starring Tyler Hoechlin and Elizabeth Tulloch.

According to a Motion Picture Association B次元官网网址� Canada report, production contributed $95 million in B次元官网网址渋n-provinceB次元官网网址� expenditures.

In its first season of filming, 58 per cent went to pay local production crews and other labour and 42 per cent for good and services from over 1,280 B.C.-based businesses, the association said, citing a report from Oxford Economics, a global research company.

The show saw creation of 1,220 jobs within the province and contributed $137 million to B.C.B次元官网网址檚 2020-21 gross domestic product, the report said.

Prem Gill, chief executive officer of Creative B.C., the entity the provinceB次元官网网址檚 film commission is a part of, referred to the impact as phenomenal, especially amid COVID-19 and the effects the pandemic had on the industry.

B次元官网网址淭he industry in 2020 certainly had one of its toughest years and yet, one of its best years, in the sense that it came back fairly strong,B次元官网网址� Gill told Black Press Media.

B次元官网网址淲e had both the lowest number of productions and by the end of the year, the highest number of productions on record in a calendar year B次元官网网址� I think the impacts have been productions are shut down and then theyB次元官网网址檝e come back and they continue to look to B.C. for a place where they want to come and make their films and television series.B次元官网网址�

Warner Bros. said it was pleased to boost the provincial economy.

B次元官网网址淟ike so many of our B.C. productions, Superman & Lois is fortunate to work with some of the worldB次元官网网址檚 most talented cast and crew,B次元官网网址� said Sue Palladino, Warner Bros. TelevisionB次元官网网址檚 executive vice-president of production, in a statement.

B次元官网网址淎cross every department, British Columbians are working at the top of their craft B次元官网网址� WeB次元官网网址檙e really proud of this production and the local team that has contributed to its success.B次元官网网址�

Wendy Noss, Motion Picture Association B次元官网网址� Canada president, said Superman & Lois exemplifies the effect such productions can have financially.

B次元官网网址淪eason over season, television and streaming productions stimulate jobs and growth across the economy,B次元官网网址� Noss said.

Superman & Lois cast and crew also contributed money to local charitable causes, with over $24,500 raised for Cloverdale Community Kitchen, $14,000 for the Greater Vancouver Food Bank and $5,000 to Reach Child & Youth Development Society for speech therapy for children and families, stated another press release.

Gill said reports like this are valuable.

B次元官网网址淚 think itB次元官网网址檚 really indicative of so many TV productions that are here in B.C. and the impact they have, both on jobs, but also the broader impacts on the economy, so itB次元官网网址檚 really great when the studios put together economic impact reports, like this,B次元官网网址� said Gill. B次元官网网址淚t really helps us understand the full impact that shows like this can have on communities like ours.B次元官网网址�

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