It pays to have one of the biggest lead-ins ever.
BԪַSpider-Man: Far From Home,BԪַ the first Marvel movie after BԪַAvengers: Endgame,BԪַ swung past any franchise fatigue to dominate the July Fourth holiday weekend, raking in an estimated $185.1 million since opening Tuesday and earning $93.6 million from Friday to Sunday in North American theatres.
The opening gave Sony Pictures one of its best weeks ever. BԪַFar From Home,BԪַ which opened overseas before landing in the U.S., has grossed $580 million worldwide in 10 days of release.
It also came with an assist from DisneyBԪַs Marvel Studios, which has partnered with Sony on this and its last two BԪַSpider-ManBԪַ releases: 2017BԪַs BԪַSpider-Man: HomecomingBԪַ and last yearBԪַs animated spinoff BԪַSpider-Man: Into the Spider-Verse.BԪַ
Though BԪַFar From HomeBԪַ fell short of the $117 million Friday to Sunday domestic opening of BԪַHomecoming,BԪַ its unconventional Tuesday opening paid off. The filmBԪַs $39.3 million opening day set a record for any movie on a Tuesday.
A Parker original. 🕷️
BԪַ Spider-Man: Far From Home (@SpiderManMovie)
To help whet the appetites of Marvel fans BԪַ and to approach the record $2.79 billion gross of BԪַAvatarBԪַ BԪַ Disney re-released BԪַEndgameBԪַ in theatres the weekend ahead of BԪַFar From Home.BԪַ
Part of the draw of the film, starring Tom Holland as Spider-Man and Jake Gyllenhaal as Mysterio, was seeing the first installment in a new chapter of the Marvel Cinematic Universe. (BԪַEndgameBԪַ still narrowly trails BԪַAvatar,BԪַ unadjusted for inflation, with $2.77 billion.)
The strong performance of BԪַFar From Home,BԪַ which cost approximately $160 million to produce, along with the sustained interest in holdovers like BԪַToy Story 4,BԪַ BԪַYesterday,BԪַ BԪַAnnabelle Comes HomeBԪַ and BԪַAladdin,BԪַ helped the industry knock down the deficit compared with this time last year about a percentage point.
Due in part to a number of underperforming sequels including BԪַGodzilla: King of MonstersBԪַ and BԪַMen in Black International,BԪַ the year is running 8.4% behind last year. But Marvel has been immune to the ups and downs of sequel making BԪַ itBԪַs behind the yearBԪַs top two films: BԪַEndgameBԪַ and BԪַCaptain Marvel.BԪַ
Paul Dergarabedian, senior media analyst for Comscore, thinks BԪַFar From HomeBԪַ may have turned the tide.
BԪַThis movie was exactly the shot in the arm the summer needed, emotionally and spiritually if not financially,BԪַ said Dergarabedian, who noted the weekend overall was roughly equal to the same timeframe last year. BԪַThe whole notion of franchise fatigue, while true in some cases, is not in all. When movies arenBԪַt great, thatBԪַs when people get fatigued.BԪַ
Perhaps just as cheering for the industry is how well a number of films are holding.
After two weeks atop the box office, BԪַToy Story 4BԪַ slid a modest 43% to second place, with $34.3 million. It has now taken in $650 million globally. Universal PicturesBԪַ Beatles-themed romantic comedy BԪַYesterdayBԪַ dropped only 37 per cent in its second weekend, with $10.8 million.
The Warner Bros. BԪַConjuringBԪַ spinoff sequel BԪַAnnabelle Comes HomeBԪַ snagged $10.8 million in its second weekend. And DisneyBԪַs BԪַAladdin,BԪַ with $7.6 million in its seventh week of release, has accumulated $921.7 million worldwide.
Just behind those films was Ari AsterBԪַs sun-dappled horror tale BԪַMidsommar,BԪַ starring Florence Pugh, drawing $6.6 million over the weekend and $10.9 million since opening Wednesday. The debut was well shy of the $13.6 million opening of AsterBԪַs first-feature sensation BԪַHereditary,BԪַ starring Toni Collette, which became A24BԪַs highest grossing film, with $79.3 million worldwide.
A24 nevertheless hailed the results for BԪַMidsommar,BԪַ saying BԪַit firmly cements Aster as one of the most exciting new directors to come around in a long while.BԪַ
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Estimated ticket sales for Friday through Sunday at U.S. and Canadian theatres, according to Comscore.
Where available, the latest international numbers for Friday through Sunday are also included.
1. BԪַSpider-Man: Far From Home,BԪַ $93.6 million ($238 million international).
2. BԪַToy Story 4,BԪַ $34.3 million ($43.1 million international).
3. BԪַYesterday,BԪַ $10.8 million ($7.9 million international).
4. BԪַAnnabelle Comes Home,BԪַ $10.8 million ($20.4 million international).
5. BԪַAladdin,BԪַ $7.6 million ($16.2 million international).
6. BԪַMidsommar,BԪַ $6.6 million ($761,000 international).
7. BԪַThe Secret Life of Pets 2,BԪַ $4.8 million ($22.4 million international).
8. BԪַMen in Black International,BԪַ $3.6 million ($3.7 million international).
9. BԪַAvengers: Endgame,BԪַ $3.1 million ($1.3 million international).
10. BԪַRocketman,BԪַ $2.8 million ($1.5 million international)
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Estimated ticket sales for Friday through Sunday at international theatres (excluding the U.S. and Canada), according to Comscore.
1. BԪַSpider-Man: Far From Home,BԪַ $238 million.
2. BԪַThe White Storm 2: Drug Lords,BԪַ $59.7 million.
3. BԪַToy Story 4,BԪַ $43.1 million.
4. BԪַThe Secret Life of Pets 2,BԪַ $22.4 million
5. BԪַAnnabelle Comes Home,BԪַ $20.4 million.
6. BԪַAladdin,BԪַ $16.2 million.
7. BԪַYesterday,BԪַ $7.9 million.
8. BԪַSpirited Away,BԪַ $4.1 million.
9. BԪַMen in Black International,BԪַ $3.7 million.
10. BԪַPig Man: Happy Pig Year,BԪַ $3.1 million.
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Jake Coyle, The Associated Press
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