Supporting local musicians, some of whom find their way further up the music ladder in the aftermath, is a part of what Rifflandia is all about.
The music festival, which celebrates its 11th edition in September, has given various Victoria-area bands their first big break including Current Swell, who were on the roster for the first Rifflandia back in 2008 and are among the headliners this time.
B次元官网网址淭heyB次元官网网址檙e a group we, as a company, have supported since Day 1,B次元官网网址� says Nick Blasko, co-founder of festival promoter Atomique Productions. B次元官网网址淭his time theyB次元官网网址檙e bringing some friends and taking a different approach to the show.B次元官网网址�
The Swell, as Blasko refers to the group, are the kind of grassroots act that has fit in well over the years with the bigger names that have taken the stage at Royal Athletic Park and other festival venues.
B次元官网网址淔or us, itB次元官网网址檚 always the idea that we can take one of those slots on the main stage; that shows the support for the local bands in the community,B次元官网网址� he says. B次元官网网址淚tB次元官网网址檚 always nice to be able to do that.B次元官网网址�
This year some of those bigger names include Jessie Reyez, the Juno Award winner whose career trajectory in North America in the past year has been incredible; Grammy-nominated Daniel Caesar, another young Canadian who is making a splash on both sides of the border, Lights, Adventure Club and Bishop Briggs.
In all, 154 bands are taking part in the festival. Sound like a crazy high number? ItB次元官网网址檚 not the most ever, Blasko says.
B次元官网网址淚 think we broke 200 in the Breakout West year,B次元官网网址� he says of 2015, when the city hosted the annual blending of the Western Canadian Music Awards, four-day conference and three-day music festival.
In terms of whoB次元官网网址檚 attending Rifflandia, the demographic is becoming broader every year. Where the earlier festivals attracted a mainly younger crowd, the regulars are getting older and even starting to bring their children along, which has prompted organizers to do more things to entertain families at RAP. Kids 12-under get in free when registered using the festivalB次元官网网址檚 official online form.
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B次元官网网址淚B次元官网网址檇 say 25-30 per cent are core people that support Rifflandia, and maybe 25-35 per cent is made up of audiences of headliners who come to hear bands specifically,B次元官网网址� Blasko says. B次元官网网址淭hen the remaining chunk are those people who donB次元官网网址檛 want to miss out on the excitement.B次元官网网址�
Bringing upwards of 10,000 people into town makes for some serious economic impacts as well. B次元官网网址淚 talk to cab drivers sometimes and they say B次元官网网址榠tB次元官网网址檚 like New YearB次元官网网址檚 Eve three nights in a row,B次元官网网址橞次元官网网址� he adds.
Having three new venues for the festival B次元官网网址� adding Canoe, the Rubber Boot Club and Vinyl Envy brings the total to 12 sites B次元官网网址� is another way the festival is expanding its reach, both for artists and audiences.
B次元官网网址淚t makes for a more robust festival and gives us more options,B次元官网网址� Blasko says, noting that venues like Canoe have been providing a place for local bands to play for some time now.
While the smaller sites offer great options for people who may not like the outdoor festival atmosphere, for those looking for that kind of thing in an urban location, RAP has it all, with two stages and plenty of food and beverage choices.
To check out the full schedule or buy tickets, visit .
editor@mondaymag.com
