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BԪַMission: ImpossibleBԪַ debuts with $80M over five days

Tom Cruise blockbuster ignites box office but falls short of expectations
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Actor Tom Cruise poses for photographers on the red carpet of the world premiere for the movie BԪַMission: Impossible - Dead ReckoningBԪַ at the Spanish Steps in Rome Monday, June 19, 2023. (AP Photo/Alessandra Tarantino)

After a globe-trotting publicity blitz by star Tom Cruise, launched with a franchise-best $80 million over five days, though it came in shy of industry expectations with a $56.2 million haul over the three-day weekend, according to studio estimates.

The Paramount Pictures debut was boosted by strong overseas sales of $155 million from 70 markets. But while a $235 million worldwide launch marked one of the best global openings of the year, BԪַDead ReckoningBԪַ couldnBԪַt approach the high-speed velocity of last summerBԪַs top film,

BԪַDead Reckoning Part One,BԪַ the seventh film in the 27-year-old series, had been forecast to better the franchise high of the previous installment, BԪַFallout,BԪַ which opened with $61 million domestically in 2018. Instead, it also fell short of the $57.8 million BԪַMission: Impossible IIBԪַ debuted with in 2000.

That puts the filmBԪַs opening-weekend tally very close to which opened in U.S. and Canadian theaters with $82 million over five days and $60 million over the three-day weekend. Paramount and Skydance had higher hopes for the action extravaganza of BԪַDead Reckoning,BԪַ which cost $290 million to make, not counting marketing expenses.

Those costs were inflated, in part, by the pandemic. BԪַDead Reckoning,BԪַ directed by Christopher McQuarrie, was among the first major productions shut down by COVID-19. It was preparing to shoot in Italy in March 2020. When the film got back on track, McQuarrie and Cruise helped lead the industry-wide recovery back to film sets BԪַ albeit with some along the way.

Still, BԪַDead ReckoningBԪַ was hailed as a high point in the franchise. Critics (96% fresh on Rotten Tomatoes) and fans (an BԪַABԪַ CinemaScore) alike came away awed by the stunts and chases of the latest BԪַMission: ImpossibleBԪַ film. Though the coming competition of BԪַ the much-anticipated debuts of BԪַBarbieBԪַ and BԪַOppenheimerBԪַ BԪַ looms, BԪַMission: ImpossibleBԪַ should play well for weeks to come.

BԪַThis is a global franchise. ItBԪַs going gangbusters and its going to play for a long time. Quality always wins in the end,BԪַ said Chris Aronson, distribution chief for Paramount.

BԪַDead Reckoning,BԪַ Aronson said, met or exceeded the studioBԪַs expectations.

BԪַIn international markets, in like-for-like markets, weBԪַre 15% ahead of BԪַFallout,BԪַ and thatBԪַs taking China out,BԪַ added Aronson. BԪַDomestically, weBԪַre over 3% ahead of BԪַFalloutBԪַ for the first five days. To beat its predecessor is phenomenal, especially in this environment.BԪַ

Cruise, the so-called savior of movie theaters last year, traveled tirelessly to again pump life back into a summer box office thatBԪַs been sluggish. After a splashy world premiere in Rome with a red-carpet on the Spanish Steps, Cruise and McQuarrie surprised theaters in Atlanta, Miami, Toronto and Washington D.C. in the days ahead of opening.

BԪַDead ReckoningBԪַ hit theaters at a crucial mid-summer period for Hollywood, and not just because of which began Thursday. BԪַMission: ImpossibleBԪַ launched a week before one of the biggest box-office showdowns of the year.

Though BԪַDead ReckoningBԪַ and BԪַOppenheimerBԪַ have vied for some of the same IMAX screens, each film has publicly endorsed the idea that a rising tide lifts all blockbusters. Cruise and McQuarrie in early July even bought opening-weekend tickets to both BԪַBarbieBԪַ and BԪַOppenheimer.BԪַ BԪַBarbieBԪַ director Greta Gerwig and BԪַOppenheimerBԪַ filmmaker Christopher Nolan reciprocated with their own gestures of support.

However that trio of films performs over the next few weeks will do a lot to determine the fate of the summer box office.

BԪַThese are a crucial couple of weeks for the industry starting this weekend,BԪַ said Paul Dergarabedian, senior media analyst for data firm Comscore. BԪַI think itBԪַs going to be a fun reinvigoration of the box office because we have had a few films underperforming. Really, the summer movie season restarts this week with BԪַMissionBԪַ leading into BԪַBarbenheimer.BԪַBԪַ

No other new wide release challenged BԪַMission: ImpossibleBԪַ over the weekend. Second place went to Angel StudiosBԪַ faith-based political thriller BԪַSound of FreedomBԪַ which increased 37% in its second with $27 million. Jim Caveziel stars in the child trafficking drama.

Last weekBԪַs top film, BԪַ BԪַ slid to third with $13 million in its second weekend. BԪַIndiana Jones and the Dial of DestinyBԪַ is dropping quickly with $12 million its third weekend, with a domestical total so far of $145.4 million.

In limited release, opened to $270,000 from six theaters in New York and Los Angeles.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.

1. BԪַMission: Impossible BԪַ Dead Reckoning Part One,BԪַ $56.2 million.

2. BԪַSound of Freedom,BԪַ $27 million.

3. BԪַInsidious: The Red Door,BԪַ $13 million.

4. BԪַIndiana Jones and the Dial of Destiny,BԪַ $12 million.

5. BԪַElemental,BԪַ $8.7 million.

6. BԪַSpider-Man: Across the Spider-Verse,BԪַ $6.1 million.

7. BԪַTransformers: Rise of the Beasts,BԪַ $3.4 million.

8. BԪַNo Hard Feelings,BԪַ $3.3 million.

9. BԪַJoy Ride,BԪַ $2.6 million.

10. BԪַThe Little Mermaid,BԪַ $2.4 million.

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