CanadaBԪַs breakout hit TV comedy BԪַLetterkennyBԪַ is crossing another pop culture milestone with a slate of new merchandising deals.
Producers of the show say theyBԪַve struck several fresh agreements, including one with Funko, a producer of collectible figurines inspired by characters from popular franchises.
New Metric Media, the Toronto company behind BԪַLetterkenny,BԪַ also signed licensing pacts for the show with apparel maker Ripple Junction and board game developer High Roller Games.
The deals expand on a selection of BԪַLetterkennyBԪַ merchandise thatBԪַs sold through the showBԪַs website, including shirts, caps and beer cozies.
Shot in and around Sudbury, Ont., BԪַLetterkennyBԪַstars Jared Keeso and Nathan Dales as best buds in a small town that lives for hockey, partying and its population of colourful characters.
The show, which is stacked with quotable catchphrases, found a cult following in Canada when it debuted on the Crave streaming platform in 2016.
Two years later, a deal with U.S. streamer Hulu drew an even larger audience, winning new fans in Brad Pitt and Edward Norton.
David Friend, The Canadian Press
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