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Hollywood cannot live on blockbusters alone: industry leaders

Movie business needs more small and mid-sized films to stay vibrant, convention-goers told
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An advertisement for the upcoming film BԪַThe Fall GuyBԪַ is pictured on the opening day of CinemaCon 2024 at Caesars Palace, Monday, April 8, 2024, in Las Vegas. The four-day convention of the National Association of Theatre Owners (NATO) runs through Thursday. (AP Photo/Chris Pizzello)

Movie theater owners are still feeling the high from BԪַ .BԪַ The counterprogramming of BԪַBarbieBԪַ and BԪַOppenheimerBԪַ brought audiences to cinemas around with the world, ultimately earning nearly $2.5 billion in combined ticket sales. But, gathered in Las Vegas this week for the annual CinemaCon convention and trade show, theyBԪַre also acutely aware that they need more than two movies to survive.

BԪַIt is not enough to rely solely on blockbusters,BԪַ said Michael OBԪַLeary, the president and CEO of the National Association of Theater Owners. BԪַTo have a truly successful filmed entertainment industry, a variety of movies that appeal to movie goers is critical.BԪַ

That means, OBԪַLeary said Tuesday, BԪַa strong and vibrant market for movies with smaller or medium sized budgets.BԪַ

At CinemaCon, Hollywood studios, exhibitors and tech companies come together to preview whatBԪַs next in moviegoing, from the films that they hope will get audiences to the theaters to the latest and greatest in snacks, seating and projection. On stage, the message is (by design) optimistic about the future of cinemas and the industryBԪַs capacity for evolution. Whether itBԪַs streaming, piracy, VHS or television, the leaders in the filmed entertainment industry are always quick to remind that their business has survived its share of existential crises: Someone is always forecasting its demise.

OBԪַLeary made a plea to BԪַour friends in the financial industryBԪַ to invest more capital into the system, calling it a BԪַsmart investmentBԪַ that benefits BԪַcreatives, studios, exhibition, local communities and, most importantly, movie fans.BԪַ

BԪַWe know that a movie that begins its journey with theatrical exclusivity is more successful in every subsequent ancillary platform,BԪַ he added. BԪַThis should appeal to people who want as many film fans as possible to see their movies, but also to people that want to make money.BԪַ

Studios including Warner Bros., Universal Pictures, Paramount, Disney and Lionsgate will all take the big stage at CaesarBԪַs Palace to show new trailers or footage from their biggest upcoming films, from BԪַFuriosaBԪַ to BԪַDeadpool & Wolverine,BԪַ sometimes with the help of movie stars, to stoke excitement in the people who will put these films in their theaters.

2023 was . The overall box office was up 20% from the previous year in the U.S., surpassing $9 billion. But thatBԪַs still $2 billion shy of where the business was pre-pandemic. There were hits, like BԪַOppenheimerBԪַ and BԪַBarbie,BԪַ of course, and other notable successes from traditional studios, like BԪַThe Super Mario Bros. Movie,BԪַ BԪַSpider-Man: Across the Spider-Verse,BԪַ BԪַWonkaBԪַ and BԪַGuardians of the Galaxy Vol. 3.BԪַ There were surprises like BԪַFive Nights at FreddyBԪַsBԪַ and BԪַCocaine BearBԪַ and sleepers like BԪַAnyone But You.BԪַ

There were also moments of successful innovation, including Taylor Swift and BeyoncéBԪַs groundbreaking to release their concert films, circumventing traditional studio middlemen. BԪַ BԪַ made over $260 million worldwide, making it the highest grossing concert film of all time. Toho studios also self-distributed its first film ever, with BԪַGodzilla Minus One,BԪַ which made over $114 million worldwide even with a limited release in the U.S.

But there were flops and disappointments too, and some of the tried-and-true genres like superhero movies proved to no longer be the industry supporting tentpoles that they once were. Streamed entertainment continues to be a formidable competitor for eyes and dollars as everyone continues to recover from the pandemic. In 2024, theater owners and studios are also having to grapple with a changed and somewhat depleted pipeline of films following the work stoppage caused by the dual Hollywood strikes.

But OBԪַLeary said that a BԪַgreat reimaginationBԪַ is underway.

BԪַInflection points like these are moments of opportunity,BԪַ he added. BԪַAnd this last year has shown me that the future of this industryBԪַindeed, the state of this industryBԪַis limitless.BԪַ

Charles Rivkin, the chairman and CEO of the Motion Picture Association, talked about the importance of film productions in the U.S., which he said BԪַbolster communitiesBԪַ and account for 2.74 million American jobs. He also made an impassioned plea to combat piracy, which he said costs theaters more than $1 billion at the box office, and hopes to work with Congressional leaders to put for BԪַsite-blockingBԪַ legislation.

Rivkin closed by quoting best documentary winner and AP journalist , in which he said that BԪַCinema forms memories and memories form historyBԪַ while accepting the statuette for BԪַ20 Days in Mariupol.BԪַ

ChernovBԪַs words, Rivkin said, BԪַReminded us of the power and impact of what we do.BԪַ

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