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Game show BԪַThe Price Is RightBԪַ celebrates its 50th season

If you can remember the price of a 30-ounce jar of mayonnaise, what an Armani purse goes for and how much to pay for an iPhone 12, thereBԪַs really only one place to shine BԪַ BԪַThe Price Is Right.BԪַ
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If you can remember the price of a 30-ounce jar of mayonnaise, what an Armani purse goes for and how much to pay for an iPhone 12, thereBԪַs really only one place to shine BԪַ BԪַThe Price Is Right.BԪַ

The longest-running game show in television history is celebrating its 50th season this month and offering viewers a chance to, as always, BԪַcome on downBԪַ to win by guessing the correct retail price for various items.

Some rival game shows reward their contestants for esoteric knowledge, others physicality. With some shows, contestants need luck, a friend to phone, strategy or an ability to cook or sing. On BԪַThe Price Is Right,BԪַ the value of things is itself valued.

BԪַThis show is about how much a can of creamed corn is. ThatBԪַs whatBԪַs great about it. Because whether you are just scraping by or youBԪַre Martha Stewart, you probably bought a can of cream corn,BԪַ says George Gray, the showBԪַs announcer since 2011.

BԪַThe Price Is RightBԪַ is a remarkably sturdy thing, surviving the retirement of beloved host Bob Barker in 2007, a turnover in models BԪַ BԪַ the introduction of male models in 2012 and even out-witting COVID-19.

It has subtlety evolved, with sturdy grandfather clocks as prizes replaced by electronic gadgets. High-definition TV monitors make exotic trips in the showcases pop these days, and the packages themselves have become more experiential, with scuba gear or golf clubs added to packages to Belize or Scotland, respectively.

BԪַWeBԪַve really been able to keep up with the trend of new prizes and what people want today. But itBԪַs still the same game show BԪַ you still need to know the price of that laptop or that iPhone,BԪַ says Rachel Reynolds, a model from Baton Rouge, Louisiana, who joined the show in 2003.

If thereBԪַs one word to describe the typical contestant, itBԪַs ebullient. When their name is called, thereBԪַs usually a squeal of excitement and a smiling rush-hop to the stage, jumping up and down with barely-contained glee.

They are mostly regular people, nursing aides or home renovators or book store managers. BԪַGood luck, man,BԪַ current host Drew Carey will say. Or, BԪַLetBԪַs see those great prizes back there, Heather.BԪַ Contestants are overjoyed to be there. One recently wore a partially bedazzled T-shirt that said: BԪַDrew, LetBԪַs party like itBԪַs $19.99.BԪַ

Potential contestants are briefly interviewed at the Los Angeles studio, with producers looking for personal stories, along with enthusiasm. The showBԪַs 300 audience members have about 20 seconds each to make an impression.

The dozens of games BԪַ from Double Prices to Five Price Tags and Plinko BԪַ test the receipt-minded prices of things like a 12-ounce tin of corned beef, a pair of stainless steel patio heaters and a six-night stay in Philadelphia with a cheesesteak tour. The show is so kind that even contestants who make it on stage but donBԪַt get to play a pricing game leave with a $300 consolation prize.

Carey, who had been host of BԪַWhose Line Is it Anyway?BԪַ and did some fill-in hosting in late night TV, was warned that BԪַThe Price Is RightBԪַ was more complicated than he anticipated. It requires keeping track of time, engaging with contestants and the camera, guiding everyone through the games and knowing what the contestants, models and crowd are doing at all times.

He compares it to his days waiting tables BԪַ knowing when food was coming out, checking who needed a refill, when the check was needed. BԪַItBԪַs kind of the same skill set for BԪַThe Price Is Right,BԪַBԪַ he says. BԪַThereBԪַs just a lot going on all the time.BԪַ

To celebrate its milestone, the show this week will feature a game each day where contestants can win up to $1 million. A two-hour primetime special on Sept. 30 will include a look back at the biggest winners, never before seen outtakes and a salute to Barker.

BԪַThe Price Is RightBԪַ made itBԪַs debut on NBC in 1956, with Bill Cullen as host and consisting of four people bidding auction-style on items. The show was canceled in 1965, but the current version was revived in 1972 at CBS, with Barker as host, influencing a nation with his sign-off advice to get BԪַpets spayed or neutered.BԪַ Carey has kept that slogan in his honor.

Since 1972, producers say over $300 million in cash and prizes has been given away. More than 2 million audience members have attended a taping over those years and 68,000 of them have become contestants. More than 8,400 cars have been given away.

The show has been on so long that a woman BԪַ Jeanne Deters of Lexington, Kentucky BԪַ won the $16,000 showcase in 1977 (a Porsche, a grandfather clock and tickets to the 1977 World Series) and then later watched her son, Patrick, walk away with the $31,000 showcase in 1998 (a sailboat, a spa bathtub, a womanBԪַs watch and a collection of 43 BԪַscary videosBԪַ).

Reynolds, who has gotten married and had a child during her tenure, calls the show her BԪַsecond family.BԪַ Her daughter has made multiple appearances, and her husband has been on BԪַThe Price Is RightBԪַ for wedding shows. But it started with a baptism by fire.

She was about six months into modeling prizes when she was asked to pilot a Ford Mustang onto the set. It was in neutral when stagehands pushed it into view and her job was to BԪַwave, smile and hit the breaks.BԪַ She hit the clutch instead.

By the time she realized her mistake, the muscle car was drifting into the set, finally bumping Door No. 3 with a nudge. BԪַI was like, BԪַOh, IBԪַm getting fired,BԪַBԪַ she recalls. But Barker was gracious and didnBԪַt skip a beat BԪַ and neither did she.

She credits the show for also making the Barker-Carey transition seamless . Barker had an unflappable regal elegance, but Carey has his Cleveland blue-collar wit and kindness.

Reynolds credits producers for not trying to fill BarkerBԪַs shoes with more of the same, which would have been foolhardy anyway. BԪַI couldnBԪַt have gotten luckier with two better hosts,BԪַ she says. BԪַThey really are two totally different people.BԪַ

The prospect of regular folk winning big prizes seems to still captivate the cast and crew. BԪַYouBԪַve got stagehands in the back watching the monitors, rooting for our contestants,BԪַ she says. BԪַWe all really want the contestants to win and to do well.BԪַ

She has a tip for all would-be contestants: Make sure to check out the prices for various items in Los Angeles, which is where producers get all their retail info. BԪַPrices are a little bit more expensive in Los Angeles,BԪַ she confides.

Gray says heBԪַs always heartened that contestants cheer each other on, even of they just lost. BԪַIf youBԪַre the Red Sox, you donBԪַt cheer for the Yankees,BԪַ he says. BԪַBut when somebody else gets to play instead of you, you cheer for them.BԪַ

BԪַI love the fact that BԪַThe Price is RightBԪַ is always a positive show,BԪַ he adds. BԪַEverybody pitches in and wants everybody else to win. I think that really is always a bright spot in peopleBԪַs days.BԪַ

BԪַMark Kennedy, The Associated Press





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