Bell Canada has been unable to block a regulatorB´ÎÔª¹ÙÍøÍøÖ·™s decision to ban the substitution of Canadian TV feeds and ads during Super Bowl broadcasts, at least this year.
The owner of CTV and TSN asked for a stay of the CRTCB´ÎÔª¹ÙÍøÍøÖ·™s ban during BellB´ÎÔª¹ÙÍøÍøÖ·™s appeal at the Supreme Court of Canada.
A Supreme Court judge ruled on Jan. 24 that he was granting BellB´ÎÔª¹ÙÍøÍøÖ·™s request for leave to appeal B´ÎÔª¹ÙÍøÍøÖ·” but without staying the regulatorB´ÎÔª¹ÙÍøÍøÖ·™s ban during the process.
Bell Media vice-president Scott Henderson says the company will pursue every option to have the CRTCB´ÎÔª¹ÙÍøÍøÖ·™s ban reversed for the Super Bowl in 2019 and beyond.
The Canadian Radio-television and Telecommunications Commission announced the ban in 2015 after hearing many viewers wanted to see the American ads B´ÎÔª¹ÙÍøÍøÖ·” considered by many to be part of Super BowlB´ÎÔª¹ÙÍøÍøÖ·™s entertainment.
Prior to the ban, Bell could substitute its Canadian feeds of the Super Bowl on U.S. channels carrying the game.
The Canadian Press
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