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CanadaBԪַs movie theatre association calls out BԪַabsurdityBԪַ of B.C. theatres closures

VancouverBԪַs Rio Theatre is moving forward with plans to reopen on Saturday
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A person wearing a face mask to curb the spread of COVID-19 walks past the independent Rio Theatre, displaying a COVID-19 related message on its marquee in Vancouver on Sunday, December 6, 2020. THE CANADIAN PRESS/Darryl Dyck

A trade organization representing CanadaBԪַs movie theatres is calling on British Columbia health officials to explain why cinemas in the province can only open if theyBԪַre operating as restaurants or bars.

Nuria Bronfman, executive director of the Movie Theatre Association of Canada, says COVID-19 guidelines that allow theatres to project sporting events on the big screen, but not movies, BԪַhighlights the kind of absurdity of whatBԪַs happeningBԪַ in the province.

The frustration comes as B.C. leaders allow restaurants and bars to stay open, but forced movie theatres to close last November.

VancouverBԪַs Rio Theatre is moving forward with plans to reopen on Saturday by pivoting its business to operate as a bar. The cityBԪַs Hollywood Theatre made a similar move in December.

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Both rebrandings were applauded by the provinceBԪַs health ministry in a statement that recognized BԪַthe arts and culture sector who have worked hard to find new ways to reinvent themselves during the pandemic.BԪַ

Bronfman says the movie theatre group takes issue with suggestions that movie theatres should be embracing BԪַingenuity in order to survive.BԪַ

BԪַWeBԪַre not getting the answers as to why we canBԪַt open,BԪַ she says.

BԪַThereBԪַs a level of frustration and quite frankly desperation.BԪַ

David Friend, The Canadian Press

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