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Broadway writer of BԪַ JulietBԪַ builds show with huge pop hits

Original story uses BԪַRomeo and JulietBԪַ as launch pad, mixes in biggest pop hits of past few decades
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This image released by Grapevine Public Relations shows Stark Sands, center, and the cast during a performance of BԪַ& Juliet.BԪַ (Matthew Murphy/Grapevine Public Relations via AP) This image released by Grapevine Public Relations shows Stark Sands, center, and the cast during a performance of BԪַ& Juliet.BԪַ (Matthew Murphy/Grapevine Public Relations via AP)

We first see Juliet in the Capulet tomb, devastated. SheBԪַs wakes up to see her Romeo dead. But before she plunges a dagger into her heart, she starts BԪַ singing. What comes out is, improbably, a Britney Spears hit.

BԪַOh, baby, baby. How was I supposed to know? That something wasnBԪַt right here? Oh, baby, baby. I shouldnBԪַt have let you go,BԪַ she sings, the opening lines of BԪַBԪַBaby One More Time.BԪַ

That such a pop song works perfectly in this august scene is a credit to playwright David West Read and the team behind the Broadway jukebox musical

TheyBԪַve taken an original story using BԪַRomeo and JulietBԪַ as a launch pad and mixed in some of the biggest pop hits of the past few decades by Spears, Celine Dion, NSYNC, Ariana Grande, Katy Perry, Jon Bon Jovi, The Weeknd, Justin Timberlake, Pink and Backstreet Boys.

BԪַI really tried to let story and character drive it,BԪַ says Read, an Emmy-winning writer from BԪַSchittBԪַs Creek.BԪַ BԪַItBԪַs a long process to make it seem effortless, but itBԪַs a lot of effort.BԪַ

The link between the songs is Swedish super-producer Max Martin, who has had a hand in writing such hits as BԪַSince U Been Gone,BԪַ BԪַRoar,BԪַ BԪַLarger Than Life,BԪַ BԪַThatBԪַs The Way It IsBԪַ and BԪַCanBԪַt Stop the Feeling,BԪַ

The musical starts when William ShakespeareBԪַs wife challenges him to rewrite BԪַRomeo and JulietBԪַ with a happier ending for Juliet, sparking a journey of self-discovery for the young woman and nearly everyone on stage. Inspired in part by BԪַMama Mia!BԪַ it has multiple couples of different generations.

BԪַI think the genius of David has just knocked all of us sideways,BԪַ says director Luke Sheppard. BԪַI donBԪַt think Max ever imagined that somebody would be able to find such a cohesive world for this.BԪַ

Read had been handed a playlist of over 200 Martin songs in 2016 and whittled it down to about 30. He challenged himself to not change any of the lyrics, although he altered some pronouns. Some hits BԪַ like PerryBԪַs BԪַCalifornia GurlsBԪַ and Maroon 5BԪַs BԪַMoves Like JaggerBԪַ BԪַ were clearly never going to fit.

BԪַInstead of going for what are the most popular songs, I tried to prioritize what are songs that are going to tell this story in the best possible way,BԪַ says Read.

Masterstrokes include turning Adam LambertBԪַs BԪַWhataya Want From MeBԪַ into an duet between arguing lovers, giving PerryBԪַs BԪַTeenage DreamBԪַ to an older couple looking back on their young romance and handing Juliet BԪַOops!BԪַ I Did it AgainBԪַ after sheBԪַs found herself in a second romantic conundrum.

In one special move, Read gave SpearBԪַs BԪַIBԪַm Not a Girl, Not Yet a WomanBԪַ to a new character, JulietBԪַs nonbinary friend, May, played by genderqueer Justin David Sullivan. ItBԪַs a landmark moment for Broadway, allowing a nonbinary main character to talk about being misgendered and what itBԪַs like to date while trans.

Read also turned PerryBԪַs BԪַI Kissed a GirlBԪַ into a duet between May and a male love interest. BԪַI wanted it to be a queer love song sung by two unexpected characters that feel more representative of our current world,BԪַ he says. (Some audience members have walked out after that. BԪַClearly we still have a ways to go,BԪַ says Read.)

There are also nods to musical theater conventions: BԪַStrongerBԪַ works as a callback of BԪַBԪַ Baby One More TimeBԪַ (BԪַMy loneliness is killing meBԪַ in the first song reappears in the second as BԪַMy loneliness ainBԪַt killing me no moreBԪַ). And musical theater rules mean you need to have a song where a lead character makes clear they want something; the creators of BԪַ& JulietBԪַ had one in plain sight BԪַ Backstreet BoysBԪַ BԪַI Want It That Way.BԪַ

Read even made a connection between Martin and The Bard himself: BԪַShakespeare was the pop writer of his time. We think of him as very highbrow now, but he was creating an entertainment for the masses. That kind of overlap between Max and Shakespeare seems like it could be a fun way to give a brand to someone who doesnBԪַt have his own brand.BԪַ

The team got an early indication that the concept would work at the first workshop in which an audience was invited. Backstage, they waited for the reaction to BԪַBԪַBaby One More Time.BԪַ

BԪַThe audience didnBԪַt laugh. And that was amazing. I was like, BԪַOK, passed that test,BԪַBԪַ says Sheppard. BԪַI felt the audience just lean in that moment and connect with that song and with that artist.BԪַ

Critics have been kind to the finished show, with Variety saying BԪַ& JulietBԪַ BԪַis exactly the musical Broadway needs right now: fun, exuberant, supremely joyful, hilarious and excellently performed by a talented and diverse cast.BԪַ Entertainment Weekly said ReadBԪַs work is BԪַcleverly, sometimes ingeniously calibrated to sync with the songs.BԪַ

BԪַThe ones that really mean a lot to me are the critics who clearly come in with a hatred for jukebox musicals and reluctantly admit that there is a lot of craft in this one,BԪַ says Read.

He credits Martin for being open to outside-the-box ideas and allowing the showBԪַs collaborators the flexibility to make whatBԪַs not another run-of-the-mill jukebox musical.

BԪַSometimes it feels like someone slapped their name on something, and they show up on opening night and people are maybe making the show for the wrong reasons,BԪַ says Read. BԪַTo have the artist working with us and collaborating with us, I think also separates this from other jukebox musicals where the artist is either dead or not involved.BԪַ

Read has since moved on BԪַ he is the creator and showrunner of the upcoming Apple TV+ series BԪַThe Big Door PrizeBԪַ BԪַ but his experience with BԪַ& JulietBԪַ has been so positive that he and Sheppard are working on another jukebox musical, this time with the catalog of Roy Orbison.

BԪַWeBԪַre trying to tell a new story with his existing music and challenging ourselves to do something completely different from what we would did with BԪַ& Juliet,BԪַBԪַ he says.

BԪַMark Kennedy, The Associated Press





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