BԪַ BԪַ punched above its weight at the domestic box office in its first weekend in theaters. The MGM release knocked BԪַAnt-Man and the Wasp: QuantumaniaBԪַ out of first place and far surpassed both industry expectations and the opening weekends of the first two movies in the franchise.
Playing in 4,007 locations in North America, BԪַCreed IIIBԪַ earned an estimated $58.7 million in ticket sales, according to studio estimates Sunday. Going into the weekend, analysts expected the film to open in the $30 million range. The first BԪַCreedBԪַ debuted to $29 million in 2015 and BԪַCreed IIBԪַ opened to $35 million in 2018.
Michael B. Jordan made his directorial debut with BԪַCreed III,BԪַ which pits his character Adonis against a childhood friend, Dame, played by . ItBԪַs the first in the Rocky/Creed films to not feature Sylvester Stallone, who chose not to return because of creative differences.
BԪַThis is beyond all of our expectations. And we knew that we had something special BԪַ we tested the movie and it tested great, but the public responded so resoundingly to it,BԪַ said Erik Lomis, MGMBԪַs head of distribution. BԪַEverything went right here starting with the movie itself BԪַ It was just up to us not to break it when they gave it to us and we didnBԪַt.BԪַ
Strong reviews helped BԪַCreed III,BԪַ which is currently sitting at an 87% on Rotten Tomatoes, while audiences gave it an A- CinemaScore. The audience was largely male (63%), diverse (36% Black, 28% Latino, 23% white and 13% Asian/other) and young (55% between 18 and 34) according to exit polls.
Over 80% of general audiences said the film was a BԪַdefinite recommend.BԪַ With Black audiences, that number ballooned to 89%.
BԪַIBԪַve been doing this a long time and thatBԪַs rarefied air,BԪַ Lomis said. BԪַPeople love the movie.BԪַ
ItBԪַs also the most expensive BԪַCreedBԪַ film, with a reported production budget of $75 million, compared to the others which cost $35 million and $50 million. Internationally, BԪַCreed IIIBԪַ earned $41.8 million from 75 markets, making its global debut $100.4 million.
ItBԪַs a big moment for Amazon, who acquired MGM for $8.5 billion last year, and could have simply released BԪַCreed IIIBԪַ on its streaming service with a limited theatrical run. But they chose theatrical, and it paid off.
BԪַAmazon threw their weight behind this movie like only they can do,BԪַ Lomis said. BԪַThey supercharged the campaign with marketing support across all their verticals on the platform and beyond the platform. That shows a commitment to the theatrical business model from Amazon and MGM, which I think should be exciting to everybody.BԪַ
The companyBԪַs next major theatrical release is the Ben Affleck-directed BԪַAir,BԪַ starring Matt Damon, out next month.
BԪַAnt-Man 3BԪַ slipped to a distant second in its third weekend in theaters with $12.5 million from North America and $22 million internationally. The Marvel and Disney filmBԪַs global cume now stands at $419.5 million.
Third place went to UniversalBԪַs BԪַ ,BԪַ which added $11 million in its second weekend in theaters to bring its domestic total to $41.3 million.
CrunchyrollBԪַs BԪַDemon Slayer: Kimetsu No Yaiba BԪַ To The Swordsmith VillageBԪַ placed fourth with $10.1 million. The series is based on Koyoharu GotogeBԪַs manga about a boy avenging his family.
Lionsgate and Kingdom Story CompanyBԪַs BԪַJesus RevolutionBԪַ rounded out the top five with $8.7 million. The film starring Kelsey Grammer as a pastor in the 1970s has made $30.5 million in two weekends in theaters against a $15 million production budget.
Opening outside of the top five was Guy RitchieBԪַs BԪַOperation Fortune: Ruse de Guerre,BԪַ a spy caper with Jason Statham, Hugh Grant and Aubrey Plaza that made $3.2 million from 2,168 locations this weekend. The film, originally an STX release, was in distribution limbo for some time. Lionsgate recently stepped in to oversee the domestic rollout.
The success of BԪַCreed IIIBԪַ bodes well for other releases coming in March, including BԪַJohn Wick Chapter 4BԪַ and BԪַShazam! Fury of the Gods.BԪַ
BԪַWeBԪַre going to have an incredible March,BԪַ said Paul Dergarabedian, the senior media analyst for Comscore. BԪַItBԪַs going to feel more like summer than spring with hits coming one after the next that will create incredible momentum for the summer movie season.BԪַ
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore, with Wednesday through Sunday in parentheses. Final domestic figures will be released Monday.
1. BԪַCreed III,BԪַ $58.7 million. 2. BԪַAnt-Man and the Wasp: Quantumania,BԪַ $12.5 million. 3. BԪַCocaine Bear,BԪַ $11 million. 4. BԪַDemon Slayer: Kimetsu No Yaiba BԪַ To The Swordsmith Village,BԪַ $10.1 million. 5. BԪַJesus Revolution,BԪַ $8.7 million. 6. BԪַAvatar: The Way of Water,BԪַ $3.6 million. 7. BԪַOperation Fortune: Ruse de Guerre,BԪַ $3.2 million. 8. BԪַPuss in Boots: The Last Wish,BԪַ $2.7 million. 9. BԪַMagic MikeBԪַs Last Dance,BԪַ $1.2 million. 10. BԪַ80 for Brady,BԪַ $845,000.
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Follow AP Film Writer Lindsey Bahr on Twitter: www.twitter.com/ldbahr.
Lindsey Bahr, The Associated Press
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