YouTube is rolling out new rules for AI content, including a requirement that creators reveal whether theyB次元官网网址檝e used generative artificial intelligence to make realistic looking videos.
In a blog post Tuesday outlining a number of AI-related policy updates, YouTube said creators that donB次元官网网址檛 disclose whether theyB次元官网网址檝e used AI tools to make B次元官网网址渁ltered or syntheticB次元官网网址� videos face penalties including having their content removed or suspension from the platformB次元官网网址檚 revenue sharing program.
B次元官网网址淕enerative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform,B次元官网网址� Jennifer Flannery OB次元官网网址機onnor and Emily Moxley, vice presidents for product management, wrote in the blog post. B次元官网网址淏ut just as important, these opportunities must be balanced with our responsibility to protect the YouTube community.B次元官网网址�
The restrictions expand on rules that YouTubeB次元官网网址檚 parent company, Google, requiring that political ads on YouTube and other Google platforms using artificial intelligence come with a prominent warning label.
Under the latest changes, which will take effect by next year, YouTubers will get new options to indicate whether theyB次元官网网址檙e posting AI-generated video that, for example, realistically depict an event that never happened or show someone saying or doing something they didnB次元官网网址檛 actually do.
B次元官网网址淭his is especially important in cases where the content discusses sensitive topics, such as elections, ongoing conflicts and public health crises, or public officials,B次元官网网址� OB次元官网网址機onnor and Moxley said.
Viewers will be alerted to altered videos with labels, including prominent ones on the YouTube video player for sensitive topics.
The platform is also deploying AI to root out content that breaks its rules, and the company said the technology has helped detect B次元官网网址渘ovel forms of abuseB次元官网网址� more quickly.
YouTubeB次元官网网址檚 privacy complaint process will be updated to allow requests for the removal of an AI-generated video that simulates an identifiable person, including their face or voice.
YouTube music partners such as record labels or distributors will be able to request the takedown of AI-generated music content B次元官网网址渢hat mimics an artistB次元官网网址檚 unique singing or rapping voice.B次元官网网址�
The Associated Press
