When plan B次元官网网址楢B次元官网网址� doesnB次元官网网址檛 work, itB次元官网网址檚 try, try again or B次元官网网址� for Vancouver Island BrewingB次元官网网址揵rand, brand again.
The local brewery launched a new logo in 2018, less than a year after re-branding themselves in 2017 in an attempt to revitalize their product.
B次元官网网址淲e had a bit of a misstep in re-branding in 2016/17 and really lost our way and the feel of the Island,B次元官网网址� said Chris Bjerrisgaard, marketing director and Vancouver Island Brewing.
The 2016/2017 launch focused on a minimalist-style logo which featured B次元官网网址淰IB次元官网网址� in the centre of a hexagon, which left many people confused.
B次元官网网址淭hey were like B次元官网网址業s it six?B次元官网网址橞次元官网网址揵ecause of the VIB次元官网网址� they didnB次元官网网址檛 really understand where we were going with that, and that we lost the Island feel,B次元官网网址� Bjerrisgaard said.
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The updated logo features a circular text decorated with two orca whales, in homage to an even earlier logo that showed a breaching orca.
B次元官网网址淲eB次元官网网址檙e happy we can reach into our past, but also show a way forward,B次元官网网址� Bjerrisgaard said.
| Vancouver Island Brewing's former logo (left) had many people confused, so they relaunched with a more Island-inspired look (Facebook/Vancouver Island Brewing) |
The brewery made good humour of their B次元官网网址渙opsB次元官网网址� by poking fun at themselves on their social media campaigns.
B次元官网网址淭rying to deny that you made a mistake looks even worse, we admitted 2017 was rough: fake news, Roman numerals and hexagons,B次元官网网址� Bjerrisgaard said. B次元官网网址淚t wasnB次元官网网址檛 a great year for a lot of people, and definitely not for Vancouver Island Brewing.B次元官网网址�
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The brewery has seen many makeovers since its inception in 1984 when it launched as Island Pacific Brewing. Since then itB次元官网网址檚 moved, had brewery renovations, a name change and several re-brands, after this round the plan is to stick with what works.
B次元官网网址淲e think it has a lot of longevity behind it now,B次元官网网址� Bjerrisgaard said. B次元官网网址淜eep your eyes on Vancouver Island Brewing, weB次元官网网址檙e back in a big way.B次元官网网址�
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