Is it beer, or digital art? Whistle Buoy Brewing CompanyB次元官网网址檚 answer is B次元官网网址渁bsolutely.B次元官网网址�

This week, the almost two-year-old Victoria brewery released what they consider a first for the country and possibly the world: a non-fungible token (NFT) you can drink.

B次元官网网址淲e were tuned in to some of whatB次元官网网址檚 happening in the cryptocurrency market right now,B次元官网网址� said Isaiah Archer, marketing director at Whistle Buoy. B次元官网网址淏ecause we have this creative outlet of launching new beers all the time, we thought weB次元官网网址檇 try dipping our toes into (NFTB次元官网网址檚),B次元官网网址� considering that people are B次元官网网址渆ngaging with consumer products in a completely new dimension.B次元官网网址�

B次元官网网址淣on-fungibleB次元官网网址� data is data made completely unique by way of blockchain technology. The buyer of an NFT picture, GIF or video owns a one-of-a-kind version of that file, like the owner of an original Monet painting over a print. Sure, NFT media can be downloaded, screenshot or pirated as simply as anything else on the internet B次元官网网址� but its veritably authentic file can only belong to its owner, which has brought frenzie to the internet art and collectors communities.

Mike Winkelmann AKA B次元官网网址淏eepleB次元官网网址� B次元官网网址� a digital artist whose work inspired Whistle BuoyB次元官网网址檚 NFT endeavour B次元官网网址� sold a digital NFT collage for $70 million at ChristieB次元官网网址檚 Auction House in March. Northern VancouverB次元官网网址檚 Consumer Commodity has opened bids on hundreds of NFT collectables featuring fashion icon Nick Wooster.

Hoping to be a part of the emerging technology, Whistle Buoys sought the creation of NFT animation B次元官网网址淣FT IPAB次元官网网址� with local multimedia artist and friend to Archer, Ryan Steele. As of reporting, the NFTB次元官网网址檚 highest bid on OpenSea NFT marketplace is $100.69.

NFT contracts allow royalties to be paid to the founder of an NFT in perpetuity. B次元官网网址淚f the right collectors in the market are actually paying attention to it, it can start exchanging hands a number of times a day,B次元官网网址� Archer said. Each would mean a payout to the artist.

When it comes to start-up craft beer and the NFT market, both are B次元官网网址渒ind of a ridiculous idea,B次元官网网址� Archer said. B次元官网网址淲e do what we do because we love it. ThereB次元官网网址檚 a whole lot of creative opportunity. But thereB次元官网网址檚 real money to be made B次元官网网址� itB次元官网网址檚 real business.B次元官网网址�

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Along with the NFT, Whistle BuoyB次元官网网址檚 winning bidder will receive the breweryB次元官网网址檚 first can of its limited NFT IPA beer. The Nelson, Flex and Trident hop (notice the acronym), is what Archer described as a juicy IPA. ItB次元官网网址檚 available in a limited supply of 250 32 ounce gold and numbered cans.

Cans and draught of the IPA will be sold at Whistle Buoy in Market Square while supplies last and before itB次元官网网址檚 B次元官网网址済one forever,B次元官网网址� Archer said. He said single patrons have already been buying large numbers of the can, despite their litre amount.

ItB次元官网网址檚 interesting to learn about human psychology and how people behave when they perceive scarcity in something they believe desirable, Archer said. B次元官网网址淭his is just the first kick of the can and a good learning for us.B次元官网网址�

Do you have a story tip? Email: kiernan.green@blackpress.ca.

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