Fast food giant McDonaldB次元官网网址檚 has lost the B次元官网网址楤ig MacB次元官网网址� trademark in the European Union, where regulators have ruled in favour of Ireland-based fast food SupermacB次元官网网址檚.
Arch-rival Burger King couldnB次元官网网址檛 resist and is using a troll-type ad campaign to take a bite out of McDonaldB次元官网网址檚 European marketshare.
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Burger KingB次元官网网址檚 ads tout burgers that are B次元官网网址榣ike a Big Mac, but actually bigB次元官网网址�, B次元官网网址榖urger Big Mac wished it was,B次元官网网址� and B次元官网网址楰ind of like a Big Mac, but bigger and tastier.B次元官网网址�
European regulators revoked McDonaldB次元官网网址檚 registration of the trade mark, saying it hadnB次元官网网址檛 proven genuine use of it in the five years prior to the case being lodged in 2017.
Are Burger KingB次元官网网址檚 ads in bad taste? Check out this video and make your own decision:
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