Alexandra Pony came to Victoria to be a self-proclaimed hippie.

Eight years later, the founder of Pony Communications leads a small award-winning team of women raking in the headlines, television clips and awards associated with various business ventures across North America B次元官网网址� and space.

Pony grew up in L.A. and went to Berkley and built a name for herself working PR in San Francisco.

While embarking on a life of reiki and yoga retreats (including teaching) while living in Greater Victoria with her Canadian husband, she continued working with a group of women in San Fran whoB次元官网网址檇 left agency life. They had a breadth of experience and she soaked it all in before landing her first official Pony Communications client in 2018 B次元官网网址� The Foundation for Climate Restoration.

B次元官网网址淭hatB次元官网网址檚 how Pony Communications started,B次元官网网址� she told Black Press Media.

SheB次元官网网址檚 slowly built to a team of five women, four living in Greater Victoria and one on the mainland, who maintain a client-centric focus.

B次元官网网址淲e take on clients we really enjoy working with and weB次元官网网址檙e passionate about in their respective industries who are doing amazing work. Then itB次元官网网址檚 easy for us to want to jump in with both feet and amplify their news, and be part of their journey.B次元官网网址�

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In the last year alone, thatB次元官网网址檚 led to securing 2,454 articles, features and mentions for its roster of clients across a broad range of industries including: disruptive tech, climate, sustainability, energy, cybersecurity, health tech, architecture and design, affordable housing, manufacturing, as well as executive thought leadership.

Amplifying the efforts of these companies to shape a better future led to a remarkable reach of 156 billion people, featuring placements in various top-tier media publications.

Among the notable projects at Pony Comms is the Lunar Loo campaign for NASA. While it was far from the Victoria-based companyB次元官网网址檚 first foray with the U.S. space organization, it was a spectacular success.

B次元官网网址淲e worked on a lot of NASA crowd sourcing campaigns,B次元官网网址� Pony said. B次元官网网址淟unar loo was super cool.B次元官网网址�

The space agency is fun to work with and does a fair amount of crowd sourcing. Pony Communications previously did an B次元官网网址渆xploring hellB次元官网网址� campaign with a rover on Venus.

The 2020 campaign to keep things tidy during NASAB次元官网网址檚 Artemis 2 10-day moon mission now set to launch no sooner than fall 2025. NASA was looking for new toilet designs that would work both in microgravity and lunar gravity.

B次元官网网址淭o boldly goB次元官网网址� is the standout headline for Pony. ItB次元官网网址檚 the one she recalls off the top of her head, from among the 400-plus headlines.

B次元官网网址淲e expected it to go well but B次元官网网址� It was one of the largest crowd-sourcing campaigns ever.B次元官网网址�

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There were more than 90,000 participants and the team stopped stopped counting after 400 articles as video clips, articles and headlines full of puns raced back-and-forth on their Slack channels.

Even the NASA comms team reached out stunned with the response, she recalled.

ItB次元官网网址檚 the kind of work that brings a 95 per cent client retention rate, and accolades.

A recent winner of Inc.B次元官网网址檚 Power Partner Award, the team was honoured in five categories. That came on the heels of 11 other business awards for strategic relations campaigns resulting in high-impact reach and exposure.

B次元官网网址淚 have to bring it back to the team. Honestly we wouldnB次元官网网址檛 be where we are if it wasnB次元官网网址檛 for the team,B次元官网网址� Pony said. B次元官网网址淭he fact clients have stayed with us for years is what IB次元官网网址檓 most proud of. ItB次元官网网址檚 a testament to our work.B次元官网网址�