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BԪַSix decades of successBԪַ: The secret behind a Victoria hotelBԪַs 60-year legacy

General manager Sam Kirsch says the hotel acts as the BԪַunofficial ambassadors of the IslandBԪַ
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The iconic teal and yellow colours contrast with the beautiful vegetation of one of Vancouver IslandBԪַs best hotels. (Jake Romphf/Victoria BԪַ)

A beacon of hospitality for six remarkable decades, the Robin Hood Inn & Suites is one of VictoriaBԪַs cultural gems.

Founder Rolf Ullrich laid the foundation at 136 Gorge Road East in 1963, and the hotel celebrated its 60th anniversary in June.

General manager Sam Kirsch says that before joining the team, he saw the hotelBԪַs cultural value and wanted to contribute.

BԪַI remember it from when my parents and I came to Victoria years ago when I was a teenager, and it kind of stuck with me all those years,BԪַ said Kirsch.

Building on the rich history, every Robin Hood team member, then and now, has contributed to the hotelBԪַs transformation, making hospitality the pinnacle goal. Word on the street is the facility is home to some of the comfiest, most luxurious beds the city offers.

BԪַWe bought some of the best beds in the industry because, seriously, we know people need a good sleep,BԪַ said Kirsch. BԪַRobin Hood is good because you can enjoy the five-star amenities without the five-star price BԪַ We are a stay-real place, and what you get is more than you expect.BԪַ

The Robin Hood got its name from politicians who met with Walt Disney in the late 1940s, hoping to create its Victorian-era-themed park in the city. Following suit, many hotels in the area opted to adapt their name to accommodate the Victorian-era vibe.

Guests can expect a continental breakfast with freshly baked croissants with many free services, such as courtesy shuttles from the airport or ferry, kayaks and stand-up paddle boards, to name a few.

The Ullrich family doesnBԪַt just accommodate visitors to Victoria; according to Kirsch, they are often recognized as unofficial ambassadors of the community. Kirsch says they try to embrace the cityBԪַs multicultural tapestry, most recently creating videos that celebrate the myriad of cultures Victoria and Vancouver Island provides

Today, it stands as a tribute 1960s roadside inn, amalgamating vintage charm with modern planning. Featuring its own pillow menu, the hotel puts comfort first. Trading in flash for authenticity and character, the hotel offers distinct advantages over others within the area due to its charm.

BԪַWe finally got recognition,BԪַ said Kirsch. BԪַIt was nice to get recognized as one of the five nominees of the best hotels in British Columbia by the B.C. Hotel Association.BԪַ

Rooted in tradition yet constantly evolving, team members, Kirsch and the Ullrich family have sculpted the HoodBԪַs narrative.

However, it doesnBԪַt only rely on nostalgic lore to keep its doors open. The intergenerational relationships and experiences have helped establish the facilityBԪַs legacy of being a place to remember.

Of course, guests have come and gone, as have some of the younger staff who have grown up and explored other careers, but according to Kirch, they always come back.

Kirsch says staff member ,Pink Yu, was a graduate of Royal Roads University who worked as an operations manager at the hotel and was awarded BԪַfuture leader of the yearBԪַ by the B.C. Hotel Association at the Kelowna Summit. In addition her professor, Trina White of the Parkside Hotel, was named the Hotelier of the year.

BԪַMaking people feel welcome and cared for, thatBԪַs what we do,BԪַ said Kirch. BԪַTwo students (former employees of the hotel) are both getting awards this year at the B.C. Hotel Association Summit in Kelowna, which is such a wonderful thing to see, and these are the things we are most proud of.BԪַ

The ability to give people lasting memories is also what Kirsch says helps drive his and the other staff membersBԪַ passion.

BԪַWe had a couple who live in the U.S. BԪַ 30 years ago, they stayed at the hotel, celebrating their 10th anniversary. They came back last week to celebrate their 40th.BԪַ

Kirsch says these stories are the ones that touch his and the staffBԪַs heart because it is a testament to the hotelBԪַs long history of accommodation.

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Bike storage and complimentary shuttle rides are just some of the amenities available at the Robin Hood Inn & Suites. (Jake Romphf/Victoria BԪַ)
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A Robin Hood Inn & Suites room. (Jake Romphf/Victoria BԪַ)
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