The launched on Tuesday with no less an ambition than reinventing the news story.

Semafor is the brainchild of Ben Smith B次元官网网址� former media reporter for The New York Times and, before that, former editor-in-chief of BuzzFeed B次元官网网址� and Justin Smith, ex-CEO of Bloomberg Media. Since both men B次元官网网址� who are not related B次元官网网址� quit their previous jobs in January, Semafor has raised $25 million and hired more than 50 staff members.

SemaforB次元官网网址檚 website, with a distinctive yellow-tinged backdrop that looks like a newspaper left out in the sun, went live shortly after 6 a.m. Eastern time on Tuesday, with eight newsletters in place as well as an events business.

B次元官网网址淲e see, and are very excited about, a big opportunity to create a new and high-quality, independent global news brand that is obsessed with solving a number of big consumer frustrations that we see in the news business, primarily polarization,B次元官网网址� said Justin Smith, the new companyB次元官网网址檚 CEO.

The founders also believe people suffer from information overload. While another media organization may seem an odd way to deal with that issue, they envision Semafor helping consumers make sense of all thatB次元官网网址檚 out there.

Stories contain separate sections that present the news, the authorB次元官网网址檚 analysis, a counter to that viewpoint, perspective on how the issue is seen elsewhere in the world and a distillation of other stories on the topic.

B次元官网网址淩eally good reporters do analysis all the time,B次元官网网址� said Gina Chua, executive editor, a post she formerly held at Reuters. B次元官网网址淭hatB次元官网网址檚 great in a story but oftentimes readers donB次元官网网址檛 know where the facts stop and the analysis begins. What weB次元官网网址檙e doing is very clearly separating them out.B次元官网网址�

ItB次元官网网址檚 probably the highest-risk move Semafor is making, said Ben Smith, the organizationB次元官网网址檚 editor-in-chief.

Among the stories Semafor offered at launch: a previously unreported accident at SpaceX that injured a rocket technician, by Reed Albergotti, formerly of the Washington Post; and an investor groupB次元官网网址檚 campaign to force Coca-Cola into the garbage business, by Liz Hoffmann, formerly of the Wall Street Journal.

Ex-Washington Post writer David Weigel interviewed Pennsylvania Senate candidate John Fetterman and Ben Smith looked at his old shop, with a story about an identity crisis at The New York Times.

Ben SmithB次元官网网址檚 story was SemaforB次元官网网址檚 centerpiece on Tuesday morning, next to a welcome to readers that he also penned. A series of clocks on top of the site showed the time in various cities, including Washington, Dubai and Beijing. A map of the world sat in the upper right corner.

A breaking news column ran down the left side of the site and, on the right, readers were encouraged to sign up for various newsletters.

Ben Smith will author a newsletter on the media, and others will center on business, technology and climate. Semafor Flagship, the dayB次元官网网址檚 main newsletter, will be written from London, while Semafor Principals will look at WashingtonB次元官网网址檚 power players.

The latter is currently considered the turf of Politico B次元官网网址� another of Ben SmithB次元官网网址檚 former homes B次元官网网址� and Axios, two of the centuryB次元官网网址檚 most successful media startups.

Events will also be a big part of SemaforB次元官网网址檚 business, and 11 have already been held. They include a series on trust in news, sponsored by the Knight Foundation, that featured Ben SmithB次元官网网址檚 interview with Tucker Carlson.

B次元官网网址淚tB次元官网网址檚 an extension of our journalism, itB次元官网网址檚 very very popular with clients and an important way to monetize news,B次元官网网址� Justin Smith said.

Another event is planned for December, when many African leaders will be in Washington. Semafor is anticipating worldwide expansion, making Africa the first area overseas where it is investing in reporting.

At its start, the company is looking to make money through advertising and brand partnerships, said Rachel Oppenheim, chief revenue officer.

The news site, , will be available for free initially. After a year, the company will look for ways to charge for its service, Justin Smith said.

B次元官网网址淯ltimately, we believe we will have subscriptions over time,B次元官网网址� he said.

B次元官网网址擠avid Bauder, The Associated Press