The owner and founder of Saanich-based Kindred Apparel Inc. is excited about the shift in perspective and business model of her supplier in India.
For a dozen years, Kindred, under president Alexandra Bouchard, has been the Canadian distributor for the company formerly known as Freeset.
At 25 and fresh out of school she started Kindred to create and build a Canadian market for them.
B次元官网网址淚 decided that it wasnB次元官网网址檛 anything I would ever regret being a part of,B次元官网网址� Bouchard said, noting the only difference between her and the women running the business was birthright B次元官网网址� being born in Canada.
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At the time the name Freeset B次元官网网址� an anagram of sorts for set free B次元官网网址� fit with the focus on freeing women from human trafficking.
On Sept. 17 the company completed its shift. Now called Joyye, the manufacturing business is for-profit and its employees are the beneficiaries.
ItB次元官网网址檚 a tonal change globally, Bouchard said, to work with people rather than their past B次元官网网址� moving toward joy rather than rescue.
Offering what she calls B次元官网网址渂eyond free trade,B次元官网网址� the business targets the heart of problems such as sex trafficking and addiction.
B次元官网网址淲eB次元官网网址檝e clued in enough to recognize now that poverty is the root,B次元官网网址� Bouchard said.
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The Joyye focus is on providing sustainable employment for all genders because they deserve employment, the feeling of a skill or a job well done and a paycheque for that work, Bouchard said.
Coinciding with the Joyye launch, Bouchard also amped up Kindred with a more comprehensive website. Already in the market with large businesses and groups such as schools, clients can now make an order as small as one T-shirt.
Also, aside from the B次元官网网址渂eyond fair tradeB次元官网网址� aspect, transparency is crucial to the model, Bouchard said.
At , a patron can trace an item from KindredB次元官网网址檚 stock of organic custom apparel back to Joyye to its fabric provider and even in many cases back to the farm the cotton was harvested from.
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