BԪַ

Skip to content

RonaBԪַs BԪַtruly CanadianBԪַ ads are inaccurate, watchdog says

Ads Standards points out U.S.-based LoweBԪַs acquired Rona in 2016
19345521_web1_180830-PWN-Rona
A Rona store in Penticton. (Google Street View)

The advertising industryBԪַs self-regulatory body says Rona Inc.BԪַs BԪַtruly CanadianBԪַ and BԪַproudly CanadianBԪַ store signs are inaccurate, since the company has been acquired by a U.S. firm.

Ads Standards says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores.

In May 2016, North Carolina-based , which was founded in 1939 in Canada.

The council and later an appeal panel decided the BԪַtrulyBԪַ and BԪַproudlyBԪַ Canadian claims BԪַconveyed an inaccurate general impressionBԪַ of Rona being Canadian-owned and controlled.

The council says Rona stated it BԪַstrongly disagreesBԪַ with the conclusion.

Rona says its BԪַentire history is rooted in CanadaBԪַ and its head office is located in Boucherville, Que.

The Canadian Press

Like us on and follow us on





(or

BԪַ

) document.head.appendChild(flippScript); window.flippxp = window.flippxp || {run: []}; window.flippxp.run.push(function() { window.flippxp.registerSlot("#flipp-ux-slot-ssdaw212", "Black Press Media Standard", 1281409, [312035]); }); }